In life, and indeed career, it’s said that perseverance pays off. Samuel Hui is the living embodiment of that – starting out as an intern at Hong Kong-based broadband firm HKBN before eventually ascending to a key leadership position at the company.
Hui’s journey at HKBN began in 2008, when he joined as a summer intern. After earning dual Bachelor degrees in Mechanical Engineering from Dartmouth College in the US, Hui joined New York-based management consulting firm, Oliver Wyman, advising senior executives on transformation strategies.
In 2016, Hui was headhunted by HKBN to relocate back to Hong Kong at its Kwai Chung office. Despite being hired without a specific role, on his first day at work, Hui was given the daunting task of helping to start HKBN’s mobile services. His team launched the new product in just four months and expanded the business to over 200,000 subscribers in its first year.
Shortly after, Hui created a new digital customer referral programme for HKBN. Following this, he was promoted to lead a team of digital specialists overseeing the company’s multichannel customer experience, as well as digital engagement strategy across both B2C and B2B customers.
Hui’s success at HKBN culminated on 19 February when he was appointed to the newly created role of chief transformation officer (CTO), responsible for driving the organisation’s digital transformation, designed to enhance the overall customer experience and helping enterprise partners transform digitally.
“Transformation starts with talents, rather than with technology,” said Hui, who is now also a co-owner at HKBN.
“My role will be to drive a quantum improvement rather than incremental gains to the business, to augment our talents rather than to replace them, and to upgrade them from riding a horse to driving a Maserati,” he added.