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TBWA \ Singapore offers full-time caregiving services for staff



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Advertising agency TBWA \ Singapore is helping employees offer long-term care for family members in need, by covering the set-up costs of providing care giving.

It will now absorb the $1,800 it currently costs for a full set-up of specialised live-in care giving services, which are an “integrated part of employment benefits” to help ease staff stress and financial burdens.

According to a press release from the company, this current fee of $1,800 is required to engage a professional care giver, including work permit, insurance, a settling in programme, medical check ups and a monitoring tablet that comes loaded with a caregiving plan.

TBWA \ Singapore, in partnership with Active Global Specialised Caregivers, now extends these services to staff with family members who need complex and long-term care for things such as stroke, dementia and cancer, or for bed and/or wheelchair-bound patients.

Care givers are carefully matched with families, depending on the level of support needed, to ensure best possible care for patients in the comfort of their own homes.

“While our employees will pay the monthly salary, the set up fees can act as a barrier,” said TBWA\Singapore’s COO, Alrick Dorett. “This is a first step in acknowledging that our employees often juggle huge responsibilities with elderly parents, and therefore we wanted to do something that offers them peace of mind.”

He said this new policy ensures there are now alternatives to expensive private nurses and professional care, without staff having to put their parents or grandparents in nursing homes.

“We recognise that our people are our strongest asset and are thankful for this partnership opportunity. We are one family here in TBWA and we take care of one another – our employees’ family is our family, and we make it our responsibility to provide for them as well,” he said.

“As an employer, TBWA understands and tries to reduce such financial and mental stress, and we hope other companies will adopt this as well.”

Image: Shutterstock



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