How HR and marketing can create a winning employer brand

Attracting top candidates and addressing talent shortages in Asia through employer branding has become a tricky process due to changing workforce needs.

Many believe that synergy between HR and marketing is the key to successfully positioning organisations as employers of choice. How this happens and why this matters will be revealed at the HR Leaders Summit, Asia’s most prestigious event for senior HR executives.

“The much talked-about collaboration of HR and marketing is about the fusion of psychology and creativity,” said Aditi Sharma Kalra, regional editor of Human Resources magazine.

“The HR Leaders Summit 2016 will illuminate how the commonalities of the two departments can bind them together and how their differences can bring results.”

The HR Leaders Summit is an ultra-exclusive, invitation-only conference for senior HR executives to be held at the Renaissance Phuket Resort & Spa on the island of Phuket in southern Thailand on 16-18 May 2016.

A panel discussion entitled “Employer branding: Is it time for HR & marketing work together to fuel growth?” will examine the link between employer branding and content marketing.

The discussion will be led by Ken Hoskin, head of APAC talent at Airbnb, and John Mullins, chief development officer at Ruder Finn. They will present current trends and insights that can paint the future of employer brand management.

They will also identify the most effective social channels for employer branding. The audience will enjoy a comprehensive overview of how policies and guidelines are developed in a way that encourages employees to get active on social media and be seen as thought leaders.

The delegates of last year’s HR Leaders Summit participated in a panel discussion on how to establish an inclusive work environment to attract and retain talent. They also discovered new approaches in developing a compelling employee value proposition.

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For the HR Leaders Summit 2016, esteemed guests and speakers will exchange views, key industry updates, and practical strategies on how to maximise internal and external channels when identifying messages and presenting them to ideal candidates.

Hoskin and Mullins’ panel discussion is just one of the many activities set for this year’s HR Leaders Summit, which is packed with case study presentations, keynote sessions, and networking breaks.

Other leading companies represented on the HR Leaders Summit 2016 agenda are Amcor Flexibles, FHRI Hotels & Resorts, Johnson Electric, McCann WorldGroup, NXP Semiconductors, and many more.

All presenters and panellists, such as Adrian Ole, regional HR director for Asia at International SOS, are director or vice president level HR professionals with regional responsibility.

Past HR Leaders Summit attendees are top regional HR managers from large companies such as Abbott Laboratories, American Express, ANZ, Facebook, Citibank, Hershey Company, ING, Manulife, Pepsico, Roche, Rolls-Royce, Sime Darby, Standard Chartered, Swire Pacific and Zalora.

To be held at the luxurious Renaissance Phuket Resort & Spa on 16-18 May 2016, the HR Leaders Summit is Asia’s most senior gathering of the HR leaders who set Asia’s human capital agenda.

The three-day annual conference is a rare opportunity for top HR leaders to discuss high-level human capital strategy with genuine peers at their level.

Attendance to the HR Leaders Summit is complimentary but limited to 50 heads of HR on an invitation-only basis. To review the topics & agenda, check out the stellar speaker list and request an invitation, visit www.hrleaderssummit.asia or contact Jenilyn Rabino on +65 6423 0329 or jenilynr@humanresourcesonline.net.