In his new role, Lewis will lead talent development, collaboration, training, and agency culture, including the region’s diversity, equity, and inclusion strategy.
DDB Asia has appointed Peter Lewis (pictured above) as its new Chief People Officer.
A talent management expert renowned for his empathy, intelligence, and sensibility, Lewis brings over 25 years of experience working both client and agency-side, including over 10 years at the Financial Times. He also spent a combined 14 years at DDB in London and Singapore, managing teams across multiple offices.
Based in Singapore, Lewis will lead talent development, collaboration, training, and agency culture, including the region’s diversity, equity, and inclusion (DEI) strategy in his new role. He will also support DDB Asia’s office leaders to develop talent and build thriving, diverse teams that epitomise the network’s core values — the Four Freedoms, and the Unexpected Works promise.
Lewis will work closely with Roisin Rooney, DDB's Global Chief People Officer and DDB Asia's CEO David Tang, to "support the group's teams to build a high-performance and high-happiness culture in every agency."
“People are the soul of our network,” commented Rooney. “We want everyone who comes through our doors to be as great as the people already here. Peter embodies that in every way, and I’m delighted to have him as my partner in one of the most exciting and entrepreneurial regions. He will not only be the torch bearer for our rich culture but also support our leaders to flex agility and adapt to changing demands in an ever-changing landscape.”
Tang also commented on the appointment: “We want our talent to grow, thrive, and be happy at DDB. As a former planner, Peter understands our business and our challenges. He’s been there, doing the work and dealing with clients. Most importantly, he’s got DDB in his blood. In Peter, we now have a talent chief, a coach, and a best friend for all our offices in Asia.”
“I am a huge fan of DDB and I'm thrilled to be back in the region,” said Lewis. “This is an incredible network with very talented people, clever leaders, and a global support system that just keeps getting stronger. It is my privilege to help David unlock even more potential for DDB in Asia.”
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