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Prudential Singapore’s (Prudential) 1,000 employees recently celebrated the opening of their new corporate office - PRU Workplayce (Workplayce) - that is designed to inspire innovation and build a creative work culture to support the company’s future growth.
Guest-of-honour deputy prime minister and coordinating minister for economic and social policies Tharman Shanmugaratnam had joined in celebration during the launch.
Prudential has been building new digital capabilities to enable employees and its more than 4,500 financial consultants to work smarter and to serve customers better. This includes industry-first solutions such as digital sales tool PRUONE Express and the askPRU chatbot. Prudential is also collaborating with fintech startups on new customer solutions through its PRU Fintegrate Partnership programme.
Within Prudential, self-initiative and creativity are encouraged through the company’s employee innovation platform and aided by internal mobility initiatives and training. Employees spent an average of three days each this year on improving leadership skills, strategic thinking, design thinking and technical capabilities.
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