Information services firm Experian has strengthened its regional leadership team, with the appointment of Jeff Price as managing director for Southeast Asia (SEA).
Previously, Price was heading the company’s decision analytics business line for SEA, and the decision comes on the back of increasing market demand for this business in the region.
Price is now responsible for the company’s expansion, development and presence into mature and emerging markets.
With three decades of experience, the company has credited him as being instrumental in the expansion to SEA, demonstrated with the recent acquisition of Singapore-based DP Information Group.
To succeed him in his past role, Marcelo Kekligian has joined as managing director for decision analytics in Asia Pacific, alongside Patrick Sim as the new general manager for marketing services for SEA.
All appointments are effective since the beginning of 2015, and are based in Singapore, Experian’s Asia Pacific headquarters.
Commenting on the new appointments, Ben Elliott, CEO, Experian Asia Pacific said: “As Experian continues to expand its global reach and presence, Asia Pacific remains a critical region in our business strategy.
“Jeff, Marcelo and Patrick each bring with them unique capabilities that will contribute to our key global business lines. I look forward to their contributions and leadership; to bring value and high standards of work delivery to our customers across geographies and industries.”
Prior to this role, Kekligian was based in Brazil where he served as the president of Decision Analytics for Latin America at Serasa Experian.
Additionally, Sim has been credited with a key role in the consolidation and restructuring of business operations to bolster progression for the mix markets of Southeast Asia.
Image: Jeff Price (provided)