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Developing with heart: Chinachem Group’s 3Ps approach fosters an engaged workforce
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Developing with heart: Chinachem Group’s 3Ps approach fosters an engaged workforce


Aligning People, Prosperity, and Planet across operations, the Group empowers staff members to fuel the sustainable future of the company and the community.

This article is brought to you by Chinachem Group

Chinachem Group (the Group) is more than a property developer. Based in Hong Kong, the industry leader is committed to making a better place for people to live, work, and raise their next generations. Driven by its purpose, the Group has embraced its 3Ps principle of balancing People, Prosperity, and Planet in its business practices, aiming to create “Places with Heart” to bring sustainable value to its stakeholders, including staff members, tenants, customers, and communities.

Chinachem Group sees its colleagues as a key pillar of their long-term success. With a team of over 3,000 members, the Group strives to bring together capable and like-minded talents to build a diverse workforce in an inclusive workplace that empowers staff members to unleash their potential and bring positive impact on the company and community, which in turn, delivers fulfilling experiences as well as promising careers and lives.

“Chinachem Group is a company with purpose and our 3Ps approach guides our growth,” Lawrence Hung, Director of Human Resources of Chinachem Group, affirms. “We offer equal opportunities for our colleagues to excel, as well as fulfil and unleash their potentials.”

The people-centric approach is evident in the Group’s recent workplace transformation project. By involving a range of stakeholders, including staff members, management and external consultants, the project team gathered feedback through surveys and focus groups to understand what employees value most in their work environment. Throughout the process, Chinachem Group emphasised seamless communication and transparency, ensuring all colleagues were informed about the project and had opportunities to provide feedback and input. 

In fact, by fostering two-way communications, ongoing feedback, and transparent management, all staff members, regardless of their gender or levels of seniority, can be part of the decision-making processes, share their ideas and perspectives, and hold themselves accountable for results.

Having positioned itself as a company with heart, Chinachem Group also places employees’ happiness and wellbeing among its top priorities and recognises the importance of their social, physical and mental wellness. In addition to hybrid work arrangements, enhanced benefits and family-friendly initiatives, the Group also funds employee-led social clubs that foster communities and encourages staff to champion activities to promote a culture of wellness.

“Overall, we promote open communications, teamwork collaboration, and de-emphasis on hierarchical structures to create a safe, positive and supportive work environment that values the wellness of our staff members,” Hung affirms.

The 3Ps values are the inherent sustainable DNA in Chinachem Group. To drive the sustainable development of both the Group and staff members, HR provides different learning opportunities to bring out the best in their colleagues and nurture future leaders. For example, in the financial year 2021/22, the Group provided more than 31,000 training hours to employees. At the end of 2022, it launched the first annual ‘Management Associate Programme’, a structured career development training scheme targeting young graduates.

In addition, all new hires undergo compulsory e-learning on ESG, to build their capacities around the Group’s core values and equip them with the know-how of ESG in their daily routines. Other learning and development initiatives include ‘Places with Heart Academy’, ‘ESG Talks’, ‘S-clinic’, and training subsidies.

To align everyone with the sustainability mission, the Group has also created a new ESG governance structure and formed a dedicated ESG department with support from top management. Led by the Director of Human Resources, the ESG Sub-Committee – People comprises industry veterans who bring forward their expertise, monitor progress, and ultimately deliver change to meet the corporate goals.

As the roles of HR evolve, Hung believes one thing HR should start doing more is to continue enhancing employee experience and engagement. To do so, most HR tasks and workflow have been digitalised and streamlined, such as document management system (DMS), cloud-based talent management, human capital management system (SAP), HR data analytics, and more.

By embracing new technologies and innovative approaches, HR can focus on talent management to empower staff, create more effective and efficient processes that better meet the needs of their colleagues and the organisation as a whole, and build a corporate culture that supports the Group’s 3Ps values as well as fosters engagement and productivity among employees. 

“HR should focus on becoming a more caring team and playing a critical role in creating a positive and happy work environment that attracts and retains talent,” Hung reiterates. “By focusing on initiatives that promote employee engagement, such as continuous feedback and timely recognition, we can create a workplace where our staff members feel motivated, valued, and fulfilled.”

Photos / Chinachem Group

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