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Guided by the belief that “people are the culture – and when culture lives, business grows”, the agency aligns every programme with evolving workforce dynamics and real-world business realities.
This article is brought to you by ROSY SKY.
At the recent HR Vendors of the Year Awards 2025 in Hong Kong, ROSY SKY Employee Engagement Agency emerged as a multi-category winner, reaffirming its position as Hong Kong’s leading specialist in employee engagement and experience, known for its ‘S2B2C’ (service → business → culture) approach. From mobility and orientation to team building and workplace consultancy, ROSY SKY’s impact spans industries and touches every touchpoint of the employee journey.
"Winning this award affirms ROSY SKY’s vision to be Asia’s most trusted partner in employee experience transformation," says Irene Cheung, Project Director, ROSY SKY Employee Engagement Agency.
"For our team, this honour celebrates nine years of relentless creativity, discipline, and heart in shaping corporate engagement that is not only memorable, but meaningful."
From one-off events to long-term assets
Founded in 2016, ROSY SKY has built a reputation for transforming corporate activities from formality into meaningful, results-driven engagement. From daily internal communications and training workshops, to annual dinners and recognition ceremonies, the agency ensures every employer-employee interaction bridges the common ground between the company and its staff.
Its proprietary ‘Immersive Programme Design × Engagement Touchpoints’ methodology blends behavioural science and business insight with creative execution, turning events into measurable engagement journeys that reinforce culture and foster sustained post-event connection. Across all its programmes, ROSY SKY’s approach is grounded in behavioural science – drawing from Self-Determination Theory, Psychological Safety, and the Experience Economy to shape how people connect, engage and adopt culture.
One standout initiative involved transforming a traditional one-night annual dinner into a 10-week engagement programme for a beauty group client, supported by a tailor-made app. With over 95% download and post-read rates, the app was later adopted into the client’s official ecosystem, proving that engagement success comes from continuity, not from a one-off celebration.
Another example saw ROSY SKY turn a staff performance session at an annual dinner into a full-scale musical, co-created and performed by employees. A documentary captured the journey, showcasing pride, ownership, and cultural unity in action. The process turned individual stories into a shared cultural memory, strengthening a sense of unity across departments.
Team building that builds more than teams
ROSY SKY’s approach to team building goes beyond games and bonding. Its tiered formats – from casual gatherings to strategic workshops – are designed to unlock mindset shifts and behavioural change. Signature exercises like the ‘Helium Hoop’, ‘Domino Challenge’, and ‘Drone Challenge’ are paired with structured debriefs that explore psychological safety, leadership emergence, and adaptive communication.
"We act as our clients’ extended team, bridging the global-local gap and maximising outcomes within real budgets. Every project begins with purpose and ends with results," affirms Cheung.
A culture that lives and grows
Holding firm to the belief that “people are the culture – and when culture lives, business grows”, ROSY SKY continuously evolves alongside the workforce. From navigating Gen Z dynamics to designing hybrid experiences, the agency ensures every programme is aligned with shifting employee psychology and real-world business needs.
This philosophy is anchored by its internal ‘ROSYIAN Culture’, a codified set of 12 leadership and work principles that include ‘customer obsession’, ‘ownership & accountability’, ‘insisting on the highest standards’, and ‘bias for action’. Through quarterly townhalls, the celebratory and developmental ‘ROSYIAN Day’, and 1:1 executive coaching led by a licensed ICF coach, the team lives the same engagement it delivers to clients. This approach fosters agility, empathy, and future-readiness, empowering the team to dive deep into client needs and invent simplified, impactful solutions.
As ROSY SKY expands regionally, its core belief – ‘Proud to Be Different’ – remains the driving force behind every project. The agency is advancing its ‘S2B2C’ (service → business → culture) model through data-driven engagement diagnostics and ESG-aligned culture design. Its next phase focuses on integrating analytics from its ‘Employee Experience Index’ and expanding hybrid learning formats that sustain engagement beyond physical events.
"We will keep proving that HR is not a cost centre – it’s an investment centre that drives transformation, connection, and performance," concludes Cheung.
Photos / ROSY SKY
Read more interviews on why organisations have won trophies for their HR practices – head over to our Behind the Win section!
Want to be part of the celebration next year? If you’re ready to showcase your achievements and join the ranks of our winners, we’d love to hear from you! Reach out to Gloria Yam to learn how you can enter the awards and stand a chance to win.
Are you a respected industry leader? We’re also inviting senior HR professionals to join our esteemed panel of judges. If you’re passionate about recognising excellence and shaping the future of the industry, contact Selina Kwok to explore judging opportunities.
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