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Going beyond traditional insurances, AIA offers tailor-made solutions that integrate wellness, protection, and retirement planning, empowering organisations to build resilient workforces and support employees at every life stage.
This article is brought to you by AIA Hong Kong Corporate Solutions.
AIA Hong Kong’s Corporate Solutions continues to lead the way in employee wellbeing, protection, and financial security, serving nearly half of Hong Kong’s working population and their dependents through group insurance and pension. Its bold, innovative, and holistic approach transforms traditional employee benefits into strategic enablers for workforce engagement and business resilience with the pioneering ‘Group Insurance – Pension - Employee Voluntary Solutions’ model, taking care of the ever-evolving needs of employees and their families to ensure they are well protected during their employment and retirement.
AIA’s recent triple win at the HR Vendors of the Year Awards 2025 in Hong Kong across Best Corporate Health & Wellness Provider, Best Corporate Insurance Provider, and Best MPF Provider categories reaffirm its market-leading position in providing the total solution for companies and their employees.
Retirement planning beyond the basics
In the MPF space, AIA remains at the forefront of delivering excellent employer and member services. From streamlined administration and digital tools to personalised advisory support, AIA ensures a hassle-free experience for both employers and employees. Its proactive approach to the eMPF transition also demonstrates its unwavering commitment to transparency, convenience, and customer-centricity.
The MPF Smart Advisor* is another standout innovation that further added to the strength of our member engagement to support them to plan for retirement with confidence. It delivers personalised fund portfolio recommendations, DIY simulation tools, and retirement gap analysis, empowering members to make informed MPF investment decisions and take greater control of their long-term financial planning.
Employee benefits beyond protection
AIA’s modular product offerings allow companies to customise benefits based on evolving workforce needs, from basic inpatient and outpatient care to advanced mental health and fertility support.
Recognising that both flexibility and a people-first approach are key, AIA has introduced portable, group insurance members exclusive products such as ‘Shield Up Cancer Protection Plan’ and ‘StepUp Medical Protection Plan 2’. These plans complement group policies and fill protection gaps for employee members and their families, offering lifetime coverage during job switch and retirement through simplified application processes.
To deliver a smarter, more accessible, and responsive group insurance enquiries service, AIA has recently launched the ‘Employee Benefits Concierge’, a market-first innovation in Hong Kong’s group insurance landscape. Rolled out in phases on the AIA+ mobile app, this solution combines Generative AI with human-centric design to deliver instant, multilingual conversations and multi-query handling, setting a new benchmark for employee service.
What also sets AIA apart is its integration of wellness into core benefits. Its strategic wellbeing programme ‘WorkWell with AIA’ is designed to support employees across four key dimensions: 'Live Well', 'Think Well', 'Plan Well', and 'Feel Well'. From physical health programmes and mental wellbeing support to financial literacy webinars and community engagement activities, WorkWell empowers employees to thrive both professionally and personally, and helps employers create a workplace culture that values holistic wellbeing to help people live 'Healthier, Longer, Better Lives'.
Note:
* MPF Smart Advisor and the Services are independently operated and provided by Magnum Research Limited (AQUMON). Magnum Research Limited holds licenses issued by Mandatory Provident Fund Schemes Authority and is authorised by the Securities and Futures Commission of Hong Kong (SFC) for regulated activities of Type 1 (dealing in securities), Type 4 (advising on securities), and Type 9 (asset management). The investment recommendations are solely provided by Magnum Research Limited. AIA Company (Trustee) Limited, AIA International Limited ("AIA") and its affiliated intermediaries do not provide any investment advice.
The above information is for reference only. It does not constitute an offer, solicitation and/or recommendation of insurance product. The product information in this material does not contain the full terms of the insurance products. For the details of the product features, terms and conditions, exclusions and key product risks, please refer to the product brochure and policy contract of the relevant products. In case you want to review the policy contract before making an application, you can obtain a copy from AIA.
Photos / AIA Hong Kong Corporate Solutions
Read more interviews on why organisations have won trophies for their HR practices – head over to our Behind the Win section!
Want to be part of the celebration next year? If you’re ready to showcase your achievements and join the ranks of our winners, we’d love to hear from you! Reach out to Gloria Yam to learn how you can enter the awards and stand a chance to win.
Are you a respected industry leader? We’re also inviting senior HR professionals to join our esteemed panel of judges. If you’re passionate about recognising excellence and shaping the future of the industry, contact Selina Kwok to explore judging opportunities.
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