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Winning Secrets: Why CSR and Go Green activities are high on Telkom Indonesia's agenda

Winning Secrets: Why CSR and Go Green activities are high on Telkom Indonesia's agenda

As a business priority, Telkom Indonesia is committed to nurturing best-in-class digital talent that helps develop the nation’s digital capabilities and increase digital adoption. 

Telkom Indonesia has adopted a multi-pronged approach to achieving its mission 'to be the most preferred digital telco to empower the society'. The team took home the gold for Excellence in CSR strategy at HR Excellence Awards, Indonesia.

Gandung Pratidhina, Planning and Development Manager – Community Development Center, Telkom Indonesia shares how CSR plays a pivotal role in the organisation. 

Q How would you describe your overall HR strategy, and what are some key milestones you’ve accomplished thus far?

Telkom has redefined its purpose, vision, and mission to re-establish Telkom’s identity. Telkom’s purpose is to build a more prosperous and competitive nation as well as deliver the best value to our stakeholders. Telkom’s mission is 'to be the most preferred digital telco to empower the society'.

To achieve our mission, we will advance rapid buildout of sustainable intelligent digital infrastructure and platforms that is affordable and accessible to all; nurture best-in-class digital talent that helps develop the nation’s digital capabilities and increase digital adoption; and orchestrate a digital ecosystem to deliver superior customer experience.

We designed and implemented a CSR framework as well as go-green environmental activities that helped to develop the community for inclusive growth.

Some key milestones that our company accomplished were to make and implement employer branding programmes internally and have external programmes regularly to build and enhance employer branding including (but not only): designing & implementing CSR, employee volunteer programmes (EVP), Go Green Initiative, RKB & other related Ministry State of Enterprise mandate programmes. 

Q What role has your leadership team played in supporting your HR priorities? How does your HR team collaborate closely with senior management to achieve business goals?

Business leaders and HR support each other through the Human Capital Council. In the Human Capital Council, representatives from the business units can request support & needed actions from the human capital team to solve HR related issues at their respective units.

Conversely, HR may ask business leaders to support implementation of HR programmes.

Q The pandemic has caused many business plans to be upended. What was the greatest challenge you faced this year and how did you manage to pivot your HR model/framework?

Partnership Programme: We optimised the distribution of the Partnership Programme (PK) in the amount of available funds with a minimum target of distribution effectiveness of 90%; and provided coaching for Foster Partners (MB) in groups, in the form of education, training, apprenticeship, marketing, promotion and other activities that increase productivity and quality of MB so that more MBs will graduate.

Community Development Programme: Disbursement of funds for the Community Development Program (BL) in 2020 with a priority on natural / non-natural disasters, education, and poverty alleviation.

Q What was your game plan for measuring ROI in CSR? What are some proud achievements you can share with us on this front?

First, we measure the input of our former CSR programmes, which involves measuring the resources we invest in each programme we run and measure the output by identifying the direct and tangible products of the programmes that have been implemented. After that, we measure outcomes by identifying beneficial changes as a result of our programme. And last, we measure further changes due to the outcomes.

Q With WFH being the norm for the bigger part of this year, has your organisation recently adopted any new forms of technology to improve the HR processes/overall work processes?

Yes, our company has implemented a flexible work arrangement, as well as applied a flexible work pattern - by working from home, holding virtual meetings, implementing health protocols by maintaining distancing, wearing masks, washing hands and others.

We are also accelerating the application of information and communication technology such as: e-office, digital monitoring and evaluation, big data analytics, cloud computing, and others.

Photo caption / Hery Susanto, Senior General Manager, Community Development Center, Telkom Indonesia

Read more interviews on why organisations have won trophies for their HR practices - head over to our Winning Secrets' section! 

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