José Zamora was having a tough time looking for a job.
In America's difficult job market, Zamora claims he was applying for between 50 and 100 jobs a day he felt qualified for, but was still having absolutely no luck.
So, he decided to try something different. He changed his name.
By taking the 's' out of his first name and becoming 'Joe Zamora', he discovered something quite depressing:
"The Monday I decided to go from José to Joe, seven days later, the next Monday, that's when all the responses started coming," he said.
"I was applying for the same exact jobs with the exact same resume, the exact same experience - just a different name."
Unfortunately, Zamora's case is not unique, and discrimination in hiring - particularly in America's bottlenecked employment market - is rife.
Even closer to home in Singapore, the government has had to step in with policies such as the Fair Consideration Framework (FCF) in order to encourage employers not to discriminate against certain candidates, to ensure all applicants have a fair chance at gaining employment.