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The recruiter’s guide: Executing a digital content strategy

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A well-planned content strategy can make a recruiter’s job a lot easier when trying to source the best candidates for a role. Engaging and informative content attracts top talent not just through better Google rankings, but helping to build a reputation in the saturated sector as industry experts.

Inspiring Interns & Graduates has created a resource for recruitment and HR professionals featuring examples of types of content that recruiters can feature in your content marketing:


According to Hosting Facts, over three million blog posts are published online every single day, speaking to the incredible power blogging can have. For starters, companies that blog see around 97% more inbound links, according to; Google rewards websites that are continually updated with good content.

Tip: Scour Google for top ranking blogs surrounding careers and recruitment. Think of how you can improve or add to the existing results in order to outrank what’s already out there. Considering keeping an eye on the news section of Google to see what’s currently trending.


People have short attention spans and research has found 65% of us are visual learners. Further, online blog posts which include images get 94% more views, so it pays to condense the information you want to convey into an easy to understand, bite-sized infographic.

Tip: It’s probably worth outsourcing graphic design work (unless you have an in-house designer), and ensuring the graphic is uncluttered, branded and eye-catching if you want to attract new business.

ALSO READ: 6 things HR leaders should keep an eye on in 2019

White papers

Marketers use white papers to educate their audience about a particular topic. In the recruitment industry, it could be on statistics or a survey on candidates, information into a certain industry or the latest government statistics on employment and unemployment rates.

Tip: If you can demonstrate your knowledge through a series of reports, you give people more reason to trust you and more reason to want to work with you.


In the world of GDPR, it’s very easy to dismiss email marketing as a nuisance. However, 59% of B2B marketers say that email is their most effective channel and for recruitment, an industry that relies on email, it couldn’t be more true.

Tip: Email marketing is cheap, quick, easy and direct. It can be used to share blog posts and articles, advertise roles and attract clients. There are many mass mailing platforms out there, including MailChimp and mail merge.

Photo / 123RF

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