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The new hub will include a research and development centre and is expected to create roles in areas such as AI, data science, and product development.
Publicis Groupe has announced the launch of an AI Development Hub in Singapore, aimed at building and scaling marketing technologies for the Asia Pacific region and global markets.
The initiative is supported by the Singapore Economic Development Board (EDB), and seeks to align with Singapore’s broader push to strengthen its artificial intelligence capabilities, as outlined in the Budget 2026.
According to the company, the hub will focus on embedding AI across marketing and advertising functions, including data, identity, media, and content. It will also bring together engineers, strategists, creatives, and product teams to develop new capabilities for regional and global deployment.
The move builds on the organisation’s earlier investments in data and technology, including its 2025 acquisition of Lotame, alongside its existing data assets from Epsilon. These combined capabilities are said to extend its identity intelligence to nearly 4bn individuals globally.
Singapore has been positioned as a base for AI innovation, with adoption rates in Asia Pacific exceeding global levels. A 2026 survey by EDB and McKinsey & Company found that 73% of companies in Southeast Asia are either piloting or scaling AI, compared with 57% globally.
The new hub will include a research and development centre and is expected to create roles in areas such as AI, data science, and product development. It will also develop AI-driven tools across creative optimisation, content development, influencer marketing, and media planning.
As a whole, Publicis Groupe estimates that AI-enabled workflows could reduce manual campaign execution time by 20-30%.
In addition, the hub will work with Institutes of Higher Learning in Singapore to support talent development through internships and applied research opportunities.
Sapna Nemani, Chief Solutions Officer, Publicis Groupe APAC, commented: "AI is reshaping the marketing industry, but real transformation only happens when technology, data and talent evolve together. The future of marketing will be built on intelligent identity, understanding audiences in deeper, privacy-safe ways and activating those insights across the entire ecosystem.
"Our focus is on making AI practical, secure and scalable for our teams and our clients."
Amrita Randhawa, CEO, Publicis Groupe Singapore & Southeast Asia, added: "There is a real sense of pride and responsibility in building this in Singapore. We are not just adopting AI, we are shaping how it is used in a way that is trusted, responsible and grounded in strong fundamentals.
"Just as importantly, we are creating opportunities for talent here to step into new roles and build skills that will define the future of our industry."
Meanwhile, Junie Fo, Vice President and Head of Professional Services at EDB, shared that the initiative will allow Publicis Groupe to develop advanced AI capabilities across data analytics, identity management, media optimisation, and content creation to serve both Singapore-based and global enterprises.
"We are excited about the next-generation marketing solutions the hub will create, alongside the pipeline of AI-ready talent it will build, strengthening Singapore’s position as a trusted base for the professional services sector."
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