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10 most and least liked business buzzwords

10 most and least liked business buzzwords


Welcome to ABD Company. We thrive in a fast-paced environment, driven by our strong culture. We seek teammates with a good sense of humour, the ability to think outside the box, is a team player, and able to give their 110%.

How did you feel about the above statement, laden with buzzwords? What made you cringe and what sat well with you?

In a Preply survey of 1,551 employees in the US, it was found that one in five respondents dislike business buzzwords, but still use them in order to sound professional when communicating with their colleagues, clients, or suppliers.

At the same time, seven in 10 said the use of business buzzwords in job descriptions influenced their decision to apply for a job, with one in five considering jargon in a job description to be a red flag.

Who uses business buzzwords the most?

Co-workers seem to use buzzwords the most, according to about three in four 10 respondents (34%); followed closely by upper management (31%), and bosses (24%).

On the other end, were their employees (6%), followed by themselves (5%).

10 most frequently used business buzzwords

Among all buzzwords used, the most common and recognised one was "win-win", which 63% of respondents understood to refer to a mutually beneficial solution or arrangement.

This was closely followed by "culture" – which refers to "company culture", or the shared values, goals, and practices that characterise an organisation, with 61% of respondents choosing this. 

The full list is as follows:

  1. Win-win
  2. Culture (company culture)
  3. ASAP
  4. Think outside the box
  5. Moving forward/going forwrad
  6. Circle back
  7. It's on my radar
  8. On the same page
  9. Bring to the table
  10. New normal

10 least common business buzzwords

On the other hand, the survey also revealed the least used buzzwords at the workplace – with "sweep the floors" coming in as the least recognised (11%). The full list includes:

  1. Sweep the floors
  2. SMB (small and mid-size businesses)
  3. ideate
  4. Blue sky thinking
  5. B2C
  6. Synergy
  7. At the end of the day
  8. Table this
  9. Huddle
  10. Holistic approach

10 most annoying business buzzwords

Next, the survey looked at the most disliked buzzwords in the corporate world. Out of all, something we've become all too familiar with – "new normal" – came was deemed the most annoying of the lot; followed by "culture" and "circle back" rounding up the top three.

  1. New Normal
  2. Culture
  3. Circle back
  4. Boots on the ground
  5. Give 110%
  6. Low-hanging fruit
  7. Win-win
  8. Move the needle
  9. Growth hacking
  10. Think outside the box

10 least annoying business buzzwords

Finally, the least disliked business buzzwords include:

  1.  At the end of the day
  2. Debrief
  3. Sweep the floors
  4. SMB
  5. Table this
  6. B2C
  7. Blue sky thinking
  8. Ideate
  9. Game changer
  10. Teamwork/teambuilding/team players

How employees feel about business jargon in job descriptions

Apart from the above, respondents were also asked if the usage of jargon in a job description influenced their decision to apply for a role. Overall, seven in 10 said it does. In fact, one in five see business jargon in a job description as a red flag or warning sign, and say they have been put off applying for a role because of it. 

What are some of the jargon that has been identified as red flags? Per the findings, "rockstar" came out top, with 53% of respondents citing so.

At the same time, "wear many hats" went down badly with half of the respondents, which Preply believes could suggest an unclear role, or too small a team to meet the demands of the job. 

The full list is as follows:

  1. Rockstar
  2. Wear many hats
  3. Thick skin
  4. Work hard, play hard
  5. Schedule TBD
  6. Urgently hiring
  7. Ninja
  8. Hit the ground running
  9. Fast-paced environment
  10. Overachiever

Meanwhile, the terms least likely to cause red flags are:

  1. Proactive
  2. Empower
  3. Leverage
  4. Lots of perks and benefits
  5. Proven track record
  6. Resilient
  7. Fun/amazing/unique company culture
  8. Sense of humour
  9. Passionate
  10. Competitive salary

Lead image / Shutterstock

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