Total Rewards Asia Summit 2024 Singapore
Winning Secrets: Accenture Thailand transforms real employee voices into tangible actions

Winning Secrets: Accenture Thailand transforms real employee voices into tangible actions

With its established 'Voice of People' team, the organisation's efforts all aim to ensure that every voice is heard - which even led to the creation of a unique 'Accenture Ice-cream' flavor.

Accenture Thailand, a global professional services company, is committed to listening to the voices of its employees and translating their insights into meaningful actions.

With its established 'Voice of People' (VOP) team, the organisation's efforts all aim to ensure that every voice is heard — from a comprehensive analysis of its engagement survey data, and even culminating in the creation of a unique Accenture ice-cream flavor.

It was through these efforts that the team earned several wins at the HR Excellence Awards Thailand 2023, Thailand

  • Gold for Excellence in Employee Volunteerism
  • Gold for Excellence in Women Empowerment Strategy
  • Silver for Excellence in In-House Talent Pipeline Strategy

The People and Culture Squad of Accenture Thailand share more on this accomplishment. 

Q Congratulations on your top performance at the HR Excellence Awards! How has your HR and people strategy contributed to your success this year?

This year, we achieved recognition through the HR Excellence Awards in three key areas: Women empowerment strategy, employee volunteerism, and in-house talent pipeline strategy. These accolades serve as tangible evidence of our accomplishments in the realm of HR and people strategy.

At the heart of our approach is the cultivation of an inclusive and diverse working culture, where we empower women to excel in their roles. We are committed to listening to the voices of our employees and translating their insights into meaningful actions. Our robust training programmes further equip our workforce to meet the ever-evolving demands of our dynamic industry.

Our aim is to ensure that our employees are not just equipped with the necessary skills but are also deeply engaged and motivated, enabling them to consistently perform at their very best. These accomplishments are testament to the efficacy of our HR and people strategy.

Q Looking back at your achievements, what aspect of your HR initiatives are you most proud of and why?

We have undertaken numerous initiatives this year, and one that fills us with pride centres around employee experience and engagement. Our journey began with a comprehensive analysis of our engagement survey data, serving as the compass for our HR efforts.

To ensure that every voice was heard, we established the 'Voice of People' (VOP) team, comprising both leadership and employees from various business units. Throughout the year, we initiated monthly campaigns and activities aimed at fortifying our engagement.

As a highlight, we organised a campaign to create a unique 'Accenture Ice-cream' flavor. This ice-cream creation is a direct result of our people's voices, with sponsorship from our CMD. It stands as a tangible representation of our commitment to transform real voices into tangible actions.

We look forward to an array of forthcoming initiatives, all of which remain dedicated to enhancing the well-being and satisfaction of our employees.

Q During your HR journey, what were some significant obstacles you faced, and how did you overcome them to achieve excellence?

Talent shortage poses one of our significant obstacles. In essence, it signifies the challenges we encounter in both attracting and retaining highly skilled employees.

In response to this challenge, we have proactively invested in a talent development strategy. This strategy encompasses a multifaceted approach, including robust training initiatives and innovative recruitment practices, all designed to bridge the gap between the skills we require and those available in the talent market.

Central to our efforts is our distinctive Talent Advancement Programme. This programme commences with the nurturing of talent right from the university graduation. It offers a platform where our talents can continuously upskill and reskill, ensuring their competencies align with the evolving demands of our organisation. Through these concerted efforts, we aim to not only address the immediate challenges posed by talent shortages but also foster a dynamic and adaptable workforce that thrives in a fast-paced, ever-changing landscape.

Q How does your organisation measure the success and impact of your HR initiatives?

We employ employee engagement and satisfaction surveys as a valuable tool in measuring our success in HR strategy. These biannual surveys serve to assess not only employee satisfaction and engagement but also to gather valuable insights regarding various HR programmes and initiatives. The trends revealed in survey results over time are a key indicator of the effectiveness of our HR initiatives in enhancing the overall employee experience.

This is in addition to the benefits adoption rate that we initiated and provided to our employees to ensure their wellbeing. We believe that if our employees live well, the outcome of our business will be great, seeing from our key business metrics like revenue growth, profitability, and customer satisfaction can demonstrate how HR initiatives contribute to the overall success of the organisation.

Q In what direction do you see the HR/people function evolving in the future, considering the emerging trends?

We anticipate significant evolutions in the HR function with two key trends:

Integration of artificial intelligence (AI) and automation: The integration of AI and automation into HR processes represents a prominent and ongoing trend. This encompasses various aspects, including the use of AI for candidate sourcing, chatbots handling employee queries, and predictive analytics facilitating workforce planning. This trend is poised to persist, offering continuous enhancements to decision-making processes.

Data-driven decision-making: A second noteworthy trend is the increasing emphasis on data-driven decision-making. This involves using data to measure the efficacy of HR initiatives, forecast workforce trends, and pinpoint areas requiring improvement. The reliance on data promises to bring a higher degree of precision and effectiveness to HR practices.

Together, these trends signify the HR function's shift towards a more technologically empowered and data-informed future, where AI, automation, and data analytics play pivotal roles in shaping the workforce and driving organisational success.

Lead image / Provided 

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