Up the ranks: Zebra Technologies Corporation's new VP of channel strategy, programs, and operations

The new year, new job effect continues with Bill Cate - previously the senior director, global sales & channel operations for Motorola Solutions - being appointed by Zebra Technologies Corporation as their new vice president of channel strategy, programs, and operations, effective from 21 January 2016.

In this new role, Cate's responsibilities include strengthening Zebra’s indirect channel strategy as well as managing Zebra’s global channel objectives to achieve further success with Zebra’s partners worldwide, in order to maximise the value of partner relationships throughout the ecosystem.

On his appointment, Cate said, “I am honored to join Zebra Technologies.  Zebra is a great company known for its world-class capabilities in working with channel partners and delivering innovative solutions that make enterprises more connected.

"This role represents an incredible opportunity to continue to enhance and execute a comprehensive channel strategy worldwide using what I have learned and practiced with enterprise technology ecosystems.”

After spending 20 years at Sun Microsystems as head of global channel marketing where he and his team were instrumental in developing one of the most respected value-added IT channels, representing 70% of company revenues, Cate moved on to serving as the senior director of global sales & channel operations for Motorola Solutions.

At Motorola Solutions, he was responsible for consolidating multiple products and services under a common global program architecture and driving high-impact enhancements to global sales and channel’s systems and tools. While at Motorola, Cate was nominated by Motorola Solutions’ president and selected by the CRN editorial team to be a CRN “channel chief,” based on his channel experience, program innovations and channel-driven revenue in 2014.

Mike Cho, senior vice president of corporate development and interim CMO, Zebra Technologies commented, “Bill Cate is an experienced channel executive who has consistently achieved impressive results in setting and executing global marketing, sales and program strategies through large-scale channel ecosystems.

"He has extensive experience in developing effective, efficient processes and systems to operate and grow the business while increasing the value for everyone in the channel.”

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