P&G to invest US$100mn in Singapore e-centre to develop digital solutions

In celebration of its 30 years in Singapore, Procter & Gamble (P&G), launched its new e-centre at a ceremony inaugurated by S Iswaran, Minister for Trade and Industry (Industry).

In a press statement to Human Resources, the US$100-million investment, aims to drive end-to-end digital innovation across three core areas:

1. e-Business - Translate digital strategies into scalable plans for the region.
2. Supply Chain Management (i-Supply) - Transforming P&G’s supply chain end-to-end.
3. e-Analytics - Leverage predictive analytics and big data to optimise product and marketing.

In addition, P&G Leadership College, established in 2014, has successfully concluded a half-day training programme for 30 business leaders. They gained skills and insights around digital and e-commerce from speakers from organisations such as Google and NTUC Fairprice.

Photo/ P&G