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Make every moment of leadership count

This article is brought to you by DDI.

DDI’s Leadership 480SM strategic framework is built on the fundamental need to maximise the use of the limited time your leaders have. Find out how you can leverage it.

Why do we work? To build a better future – for ourselves, our families, our communities, and our companies. And getting to that better future depends on creating better leaders. Leadership is a tough job, requiring a set of powerful professional and interpersonal skills that few people come by naturally.

And while it’s mission-critical for companies to get it right in how they choose and develop their leaders, the urgency to fill open positions and minimise disruption to workflow makes it difficult for leaders to find success.

That’s where we come in.

DDI by your side

At DDI, we help companies hire, promote, and develop exceptional leaders. Our approach is based on nearly five decades of obsession with the science and practice of leadership. As pioneers in the field, we were the first to bring assessment centres to the workplace, the inventors of behavioural interviewing, and the creators of the world’s first scientifically proven leadership development programme.

Millions of leaders later, we stand today as innovators, working alongside our clients and their leaders to make every moment of leadership count from first-time managers up to the CEO. We have some of the most sought-after leadership experts in the world to thank for that.

The number one reason our clients say they love working with DDI is our people. They aren’t just consultants; they’re partners who become involved in your journey and want to make sure your investment of time and resources delivers the results you need. And we do it because we believe better leaders mean a better future for us all.

Time is our most precious resource

Based on our experience working with millions of leaders around the world for five decades, we have come to one simple conclusion: Time is the number one barrier to great leadership. When it comes to our time and attention, the urgent competes against the important. And that’s how people and organisations start to lose focus on their purpose and goals.

Great leadership requires a meaningful investment of time to choose and develop the right people for the right jobs. And since we can’t create a 25th hour in the day, we created Leadership 480SM.

Introducing Leadership 480SM

Leadership 480SSM is a strategic framework to help companies invest their time wisely to hire, promote, and develop exceptional leaders at every level. It’s built on the fundamental need to maximise the use of the limited time your leaders have. As a reminder of that limit, DDI anchors our approach to leadership on the number 480, which has meaningful implications across three horizons: minutes, days, and months.

The Leadership 480SM framework

Core: 480 Minutes
The core skills all leaders need during the 480 minutes they have each work day.

Challenge: 480 Days
The specific skills your leaders need to execute the strategic and cultural priorities over the next 480 work days of your two-year business cycle.

Career: 480 Months
The significant skills your leaders need as they evolve and transform during their career over 480 months or 40 years.


This feature appeared in the June-July (Singapore) and Q2 (Malaysia) edition of Human Resources magazine. Read it in the special Learning & Development edition out now!

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Photo / StockUnlimited

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