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The P&G ReLaunch Programme is about supporting talented professionals who took a break from the workforce, and are looking to restart their careers in STEM roles. It will be first launched in India, Egypt, Singapore, Japan, and the Philippines.
To advance equality & inclusion (EI) across Asia Pacific, the Middle East, and Africa (APMEA region), Procter & Gamble (P&G) announced - at its fourth annual #WeSeeEqual summit - that it will continue to work with women business leaders; have equal representation of female directors; improve the accessibility of its brand advertising to a wider group of audience, and introduce the P&G ReLaunch programme.
These, according to Magesvaran Suranjan, President, Asia Pacific, Middle East, and Africa, P&G, is the organisation's four key commitments to advance progress towards creating an equal and inclusive world.
The first commitment - working with women business leaders - was started in 2021, and will continue until 2025. This will see P&G spend a cumulative total of US$300mn.
"Last year, P&G committed to spending a cumulative total of US$200mn by working with women-owned and women-led businesses across the region, from the year 2021 to 2025. With already more than US$100mn invested through this initiative in the first year across the APMEA region, the company is now elevating this commitment to US$300mn by 2025," Suranjan explained for context.
With regard to the second commitment - equal representation - Suranjan shared that the organisation is targetting equal representation of female directors behind the camera for the company’s brand advertisements in Asia Pacific, Middle East, and Africa, by 2024. He further explained that in the APMEA region, P&G has "made strong progress" with the increasing representation of female directors from 16% in 2019 to 35% in 2022. At this rate, the organisation "will achieve" the 50-50 goal by 2024 through "a comprehensive set of actions to build, fuel, and connect a pipeline of diverse female talent in advertising, media, and content".
The third commitment will see P&G improve the accessibility of its brand advertising, including social media content and websites, by making it accessible to people with sight and hearing impairments by 2024. Suranjan said that the company" will do this for all new brand advertising" across Asia Pacific, the Middle East, and Africa - making P&G brands more inclusive and accessible to all members of the community.
As for the fourth commitment, the P&G ReLaunch programme is about welcoming back talented professionals who took a break from the workforce, and are looking to restart their careers in STEM roles, with targeted support and development. This programme, Suranjan shared in his statement, is part of P&G's commitment to strengthen diversity in STEM (Science, Technology, Engineering and Mathematics), and will focus on people looking to relaunch their careers in IT, Research & Development, and Product Supply.
"The programme will be first launched in India, Egypt, Singapore, Japan, and the Philippines," he said.
Suranjan continued on to express that P&G remains fully committed to creating a world where equal access and opportunity to learn, grow, succeed, and thrive are available to everyone, and that it believes in the power of differences and the impact it can make when differences come together, "united by our shared values and purpose" as he puts.
"We are making great progress, yet we know there is more work to be done. So we are announcing bold new commitments, and expanding existing actions which will enable us to do more. We will continue to use the voice of our company and our brands in forums, such as #WeSeeEqual to drive discussion and actions on the issues that matter".
Read also: Top eight APAC companies leading the way in diversity and inclusion
Image / 123RF
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