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Chinese company Insta360 spends RMB 1mn rewarding its employees for losing weight

Chinese company Insta360 spends RMB 1mn rewarding its employees for losing weight


The programme was creatively launched to enhance employees’ wellness and promote healthy lifestyles.

Insta360, a camera technology company headquartered in Shenzhen, China, has completed the fifth edition of its ‘Million-Dollar Weight Loss Campaign’ in May.

Having started the campaign in June 2022 and running it continuously for two years, the company has so far paid out a total of RMB 980,000 to reward its employees for losing weight and cultivating a healthier lifestyle.

Carried out for three months for each edition, employees who were classified as overweight according to the BMI index were eligible to enrol for the campaign individually or as a team. Participating employees were encouraged to lose weight within three months through exercises and healthy eating. Successful participants would receive a one-off cash reward of RMB 200 to 500 for losing every 0.5kg.

Through different game rules for every edition, the programme aims to help employees develop good exercise and eating habits, and keep in good shape in a healthy and fun way.

Overall, the programme has attracted a total of 155 employees as participants, with a cumulative weight loss of over 800kg.

Sharing exclusively with HRO’s Roetta Wang, the company revealed the highest bonus received by an individual was RMB 21,000, and nearly RMB 100,000 by a team.

Employee feedback on the programme has been positive. A programmer known as Mr. Li, who has successfully lost 18kg within three months has become the champion of the fifth edition of the campaign. He shared the campaign has motivated him to get up from his chair, and work out for at least one hour regularly. Another testimonial came from Mr. Cui, who has lost 15kg in three months, who happily shared that he has bought a bicycle with the bonus he received and now maintains a good fitness habit to build muscle.

Continuing to share about the campaign, Insta360 said it was not only a tangible benefit for employees, but also enabled them to better understand the company's motto of ‘Thinking Bold’, its culture of innovation, and its advocacy for work-life balance.

In addition to the weight loss campaign, a number of creative and interesting activities have been carried out for employees, such as giving out gold keycaps for the engineering team as a gift, as well as sponsoring more than 20 hobby clubs organised by employees, covering a wide range of areas such as frisbee, football, basketball, fitness, yoga, reading, and so on.

Complemented with comprehensive corporate training opportunities, the company aims to not only attract and retain talent, but also stimulate employees’ creativity and passion to drive continuous development and innovation of the company.

All photos / Provided

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