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Chinachem Group builds a workplace with heart
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Chinachem Group builds a workplace with heart


This article is brought to you by Chinachem Group (CCG)

With its sights set on sustaining a culture of care and innovation, ensuring employees are healthy and heard have been top-of-mind amidst the unprecedented times.

Legacy is no barrier to innovation, and a good example is Chinachem Group (CCG). The well-established developer prides itself on making a positive impact on people, the community and the environment through its core businesses and its efforts in creating shared value (CSV) for years, and its enthusiasm in pursuit of excellence, innovation and caring has never stopped.

“The moment you realise how many lives this company touches daily, is the moment you realise what a difference we can make to the future,” says Donald Choi, Executive Director and CEO of Chinachem Group.

Operating in a labour-intensive business with a strong force of over 3,000 employees, promoting employee wellbeing is key to building a sustainable future for this business. Embracing the brand DNA as a developer of ‘places with heart’, CCG strives to create and safeguard a caring work environment comprising transparent management and a feedback culture. All of these is empowered by its ‘Workplace Transformation Project'.

Apart from building a workspace up to the WELL Platinum standard, the group transformed the traditional office into an open and spacious one where staff across all levels sit together to facilitate two-way conversations. What’s more, by injecting a socialisation concept, the new office provides more collaborative spaces and social hubs, allowing staff to mingle and relax for better work-life balance and peer connection.

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As part of the transformation, CCG enhanced its operational efficiency by upgrading technology facilities and through a digitalised workflow. Employees can also participate in the decision-making and co-creation process, encouraging openness of new ideas and ongoing feedback, with the hope of building trust and enabling one another to grow and build a better version of themselves.

“Chinachem Group is more than simply a property developer,” affirms Choi. “Yes, we build well-designed, high-quality homes and workplaces. But the motivation behind our value creation differs from most. We exist to make Hong Kong a better place to live, work, and raise its next generations.”

Moving towards a more ESG-focused future, CCG’s efforts in driving changes, both in mindsets and behaviours, will continue with the launch of a number of in-house projects, such as Places with Heart Academy, and through cultural and employer branding. In this process, the role of HR will evolve from a business partner to an ESG champion to equip its staff members in embracing future challenges and opportunities.

Photos / Chinachem Group (CCG)

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