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With initiatives like ‘Autobahn’ and ‘Wellness Oasis’, the insurer takes an integrated approach to build a future-ready workforce and foster a culture of care and continuous improvement.
This article is brought to you by MSIG Insurance (Hong Kong).
At MSIG, we firmly believe that sustainable success is built on the strength of our people. As a trusted general insurer for over 170 years, we prioritise employee engagement and wellbeing at the heart of our transformation journey, fully embracing the evolving needs of today’s workforce.
This year, MSIG Hong Kong’s integrated HR strategy has been recognised multiple accolades at the HR Excellence Awards 2025 in Hong Kong. We proudly accepted two gold awards for Excellence in Employee Care & Wellbeing and Excellence in HR Digital Innovation, along with a silver for Excellence in Employee Engagement.
“These recognitions validate the significant impact of our HR transformation – encompassing wellness to digital innovation and engagement – demonstrating that these initiatives are not just HR projects, but strategic enablers of success,” says Crystal Chan, Senior Vice President, Human Resources & Business Excellence, MSIG Hong Kong (pictured below).
“They inspire us to continue evolving and delivering exceptional services, which in turn, drive customer loyalty and long-term sustainable success. For MSIG Hong Kong, this achievement is not just a win for HR – it’s a celebration of our entire workforce and the vibrant culture we’ve built together.”
A culture of empowerment and innovation
MSIG’s HR vision is to cultivate a future-ready, people-first organisation where employees feel empowered, supported, and inspired to grow. This vision is realised through a holistic strategy that integrates digital empowerment, wellness, leadership development, and inclusive engagement.
One standout initiative is ‘Autobahn’, a grassroots digital transformation movement that reimagines employee interaction with technology. It encourages ownership, collaboration, and innovation. Every Tuesdays, cross-functional teams from IT, HR, and various business units convene to identify operational pain points, exchange ideas, and co-create automation solutions using Power Automate. Autobahn has evolved a permanent forum for collaborative problem-solving, transforming digital transformation into a shared, employee-led journey.
Taking charge of holistic wellness
MSIG’s ‘Wellness Oasis’ campaign is another cornerstone of its people-first approach. Designed to support employees’ physical, mental, and emotional wellbeing, the programme offers multi-sensory experiences such as terrarium building and mosaic art, along with fitness-focused activities like yoga and massage relief. Tailored to accommodate diverse workstyles and age groups, these initiatives are flexibly scheduled to promote work-life harmony and ensure inclusive engagement across the workforce.
The impact is clear: wellness participation has surged by 250%, with employees reporting feelings of greater relaxation, connection, and energy – demonstrating that wellbeing initiatives can significantly enhance both morale and performance.
Leadership commitment
Leadership plays a pivotal role in MSIG’s HR success. Senior executives not only endorse initiatives but also actively participate. From leading quarterly town halls to attending Autobahn sessions and wellness events, as well as recognising employee-led automation projects, top management sets the tone for a culture rooted in transparency, appreciation, ownership, and continuous improvement.
This culture is further reinforced by the active involvement of people managers. To sustain this commitment, MSIG introduced the ‘Managing for Success’ leadership curriculum, equipping people managers with coaching skills, emotional intelligence, and behavioral insights. With 70% of managers graduating from the programme, MSIG has cultivated a leadership pipeline that is empathetic, adaptable, and future-ready.
Looking ahead
Continuing to champion HR innovation and employee engagement, MSIG’s future initiatives include expanding digital automation training, embedding continuous learning, broadening leadership development to individual contributors, launching family-focused wellness programmes, and leveraging analytics and employee feedback to personalise benefits.
“As a strategic business partner, HR plays a pivotal role in shaping a culture that fosters innovation, engagement, and continuous development,” affirms Chan.
“We are committed to empowering our people to grow alongside the organisation, ensuring that talent and capability evolve in tandem with business needs. Our aspiration is to build a future-ready workforce – one that drives sustainable growth and positions the organisation for long-term success.”
Photos / MSIG Insurance (Hong Kong)
Read more interviews on why organisations have won trophies for their HR practices – head over to our Behind the Win section!
Want to be part of the celebration next year? If you’re ready to showcase your achievements and join the ranks of our winners, we’d love to hear from you! Reach out to Gloria Yam to learn how you can enter the awards and stand a chance to win.
Are you a respected industry leader? We’re also inviting senior HR professionals to join our esteemed panel of judges. If you’re passionate about recognising excellence and shaping the future of the industry, contact Selina Kwok to explore judging opportunities.
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