Starcom Mediavest Group has appointed Sujatha Maniya as talent management head for Southeast Asia, based in Singapore.

In this role, she reports in to Jeffrey Seah, country chair VivaKi and CEO of Starcom Mediavest Group Southeast Asia.

Her responsibilities include the development of strategic HR business plans, talent management and change management.

Maniya commented on her assignment: "HR as a business practice is in a powerful position to influence business success in 2016, especially as organisational changes and shifting priorities continue to increase in complexity, frequency and scope.

"HRBPs who improve their skills, maintain partnerships and confidently and competently manage projects they lead, can make these changes, successful realities in their organisations."

Added Seah on the HR priorities: "Culture, employer branding and industry outreach have become key priorities for HR as each company competes in the space of talent attraction and acquisition.

"This means that most HR, if not all, will need to sell better, seal strategic partnerships with key players in the industry, and manage talent communities. HR, or organisation coaches as they are, will become a key enabler to help companies future-proof their businesses."

Maniya replaces Tang Seok Hian, the past regional talent management lead for SEA, who has moved on to pursue a career as a consultant.

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