Narelle Burke (pictured) has been appointed human resources director at TNS for the Asia Pacific region, effective June 2015.
While TNS Global is headquartered in London, Burke’s role is based in Singapore, the APAC regional headquarters.
She joins TNS from Nielsen, where she was the HR director for the regional office, for Singapore and Malaysia.
In her new role, Burke will lead the HR function across TNS’s 16 local markets, giving her the responsibility for the development and implementation of HR initiatives for the company's large and diverse employee base.
"TNS has experienced a great deal of growth across Asia Pacific over the past few years, and with this success comes a range of new challenges," commented Hannah Nicholl, regional marketing manager.
"Narelle is an expert in identifying synergies across markets and driving integration forward. With this in mind, her focus will be on defining the short- and long-term strategies that will align market business plans and helped drive commercial success across the region."
Speaking to Human Resources, Burke added, "We work in an incredibly complex and diverse region, which means that I’m always thinking about the next opportunity or challenge that may emerge, especially in unpredictable developing markets."
"I want to make sure that all local HR teams are equipped to anticipate the changes as they take hold, and become more agile at supporting our leaders to attract and engage the right people to fuel growth."