Mediacorp shuts down print versions of 8 DAYS, i-Weekly and ELLE

Mediacorp shuts down print versions of 8 DAYS, i-Weekly and ELLE

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Mediacorp has discontinued the print versions of 8 DAYS, i-Weekly and ELLE, which will end its print from September onwards. While 8 DAYS and i-Weekly go fully digital, Mediacorp will be discontinuing its print licence with ELLE, the last edition being October 2018.

At the same time, the company will close SmartParents, its website providing parenting advice and how-to’s. Audiences of these two titles will continue to be served by Mediacorp’s range of products and platforms.

A number of roles will be affected following the changes, which will see Mediacorp working to retain and redeploy affected employees to other jobs within the company’s various growth areas in the next six months, the company addressed in a statement.

“Mediacorp thanks all employees supporting 8 DAYS, i-Weekly, ELLE Singapore and SmartParents for their dedication and past and continuing contributions to these properties. We also thank our partners for their support through the years,” the statement added.

Mediacorp said that 8 DAYS and i-Weekly, which coves the latest trends in entertainment, celebrities and lifestyle, will move to a fully-digital future. Both publications moving forward will focus on growing their digital properties.

It added that the decisions are in line with Mediacorp’s efforts to refresh the iconic 8 DAYS and i-Weekly brands as it focuses on building its own lifestyle and entertainment content. Through these brands, Mediacorp will continue to offer advertisers targeted, innovative solutions.

This story was first published in Marketing magazine.

Photo / 123RF

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