As growing businesses attempt to align their overall goals and strategies across different markets and regions, one very important factor is being left off the agenda.

A large percentage (72%) of bosses believe culture is extremely important to organisational performance, but just 32% say their organisational culture aligns with their business strategy.

According to a global executive survey by Korn Ferry, despite the high-ranking importance of culture, just 25% believe they have identified and communicated their culture to a great extent.

Similarly, only 35% of leaders believe employees are able to properly articulate their corporate culture.

“The concept of organisational culture has never been more critical or more complex,” said Dave Eaton, Korn Ferry senior partner.

“Omnipresent globalisation, mergers and acquisitions, joint ventures and outsourcing make it imperative to bottom-line results that companies focus on identifying, aligning, and communicating a common culture. They must then cascade and integrate this culture across their enterprise; and then tie that culture back to business strategy.”

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However, the survey also found 31% of leaders agree they have effective programmes to align employee behavior and culture, and more than one-third (37%) agreed their company uses culture as a key lever for driving organisational transformation.

Korn Ferry senior partner Gabriella Kilby said part of understanding organisational culture is learning how to achieve a common business goal while the culture plays out in different regions or business functions.

“Often people look at differences within teams as a hindrance and feel the need to ‘accommodate’ others."

She added its helpful to leverage these differences as assets, enabling leaders to better drive innovation to align the culture with business goals.