Total Rewards Asia Summit 2024 Singapore
How Group fosters a gender-inclusive workplace

How Group fosters a gender-inclusive workplace


Apart from the release of its Women in Travel: Discover Her Journey e-magazine, the organisation is also driving women empowerment through mentoring and social impact events across the world.

With the theme for this year's International Women's Day being #InspireInclusion, many organisations are celebrating the achievements of women in their respective industries. 

One example is Group, which aims to drive focus on: 

  • empowering women leadership across countries,
  • giving back to the community, and 
  • creating a gender-inclusive workplace.

Jane Sun, CEO, Group commented: "Women make up 54% of the tourism workforce, higher than in other sectors.

"But we need faster and greater progress in elevating more women to decision-making roles and providing equal opportunities.

 "Investing in women and empowering them on their journeys are crucial for achieving this goal," she added. 

Empowering women leadership across countries

In Singapore, with women taking up 33% of positions at the vice president level and above at Group, the organisation has announced a partnership with BoardAgender, a programme under the Singapore Council of Women's Organisations, to build the pipeline and advance more women into board director roles in Singapore.

In Korea, and the Jongno Women Resources Development Centre will organise a talk & mentoring event on 8 March for women who want to build a career in a global travel company.

Female leaders from's Korea office will share their experience working in global tourism and lead breakout sessions to discuss strategies, especially for those seeking to enter the tourism industry for the first time or to re-enter the workforce after taking a career break.

Over in London, Jane Sun, CEO of Group, will join Dr Andromachi Athanasopoulou of the Saïd Business School, University of Oxford, in a conversation about women in leadership on 8 March.

Sun will share her decades-long path toward leadership and the valuable insights she gained during the process whilst Dr Andromachi will draw from her scholarly research on executive coaching and female leadership, offering audiences a fresh perspective on how women can break the glass ceiling.

Giving back to the community 

In Hong Kong, will be launching a yearlong sponsorship or a series of support group gatherings in collaboration with the Hong Kong Breast Cancer Foundation. Breast cancer, the most common cancer affecting women in Hong Kong since 1994, has seen diagnoses increasing fourfold over the past three decades.

With sponsoring food and beverages at hotels, patients will be able to connect with others with similar experiences, share stories, and get tips from health and social work professionals in a relaxing atmosphere.

Also in Singapore, and in collaboration with the Humanitarian Organisation for Migration Economics in Singapore, will be teaming up with City Tours & Car Rentals to support even more migrant domestic workers to unwind and explore Singapore. 

The collaboration will entail the following: 

  1. 200 migrant domestic workers will be offered a land and sea adventure on the Captain Explorer DUKW™ Tour.
  2. will also invite members of the public to buy additional Captain Explorer DUKW Tour tickets at special discounted rates from 8 March to 30 April here.

Creating a gender-inclusive workplace

Announced last year, eligible employees will receive the first instalment of Group's ground-breaking childcare subsidy, beginning in summer. Further, the company will provide an annual cash bonus of RMB10,000 (~S$1,860, ~HK$10,863) to employees who have been with the company for three years or more for each newborn child every year from ages one to five to encourage employees to start or grow their families without compromising on their professional goals and achievements,

Other measures, such as a hybrid work system, taxi reimbursements for pregnant women, and nursing rooms for breastfeeding mothers, have continued to address the crucial needs of working families and help employees balance their careers, family life, and individual fulfilment.

Sun said: "A diverse, gender-balanced workforce is essential to achieving our mission of pursuing the perfect trip for a better world.

"By caring for our employees, empowering them to grow, and collaborating with like-minded partners, we stay committed to driving change toward inclusive progress in the world of travel."

READ MORE: International Women's Day 2024: It's time to #InspireInclusion

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