Hong Kong Airlines flew its management trainee programme finalists to Bangkok last month. It was the first time the carrier has undertaken such a step.
While a complimentary flight to Thailand can undoubtedly attract young talents and create a positive candidate experience, the tactic also allows candidates to get hands-on experience on how the aviation business runs.
The three-year management trainee programme provides trainees with opportunities to work in Asia or North America for various departments such as commercial, corporate safety, human resources, flight operations, service delivery, ground operations, etc.
Trainees also get the opportunity to lead projects with guidance of mentors and the top management, and to participate in various online and offline leadership programmes, legal trainings and skills workshops.
A clearly defined career path is offered to programme graduates based on their performance and preference. Starting from assistant manager upon graduation, they work towards director level.
Based on the company’s 5Ps principle (Passionate, Presentable, Positive, Professional, People-oriented), university graduates with less than two years’ of working experience are selected each year.
“Instead of giving us several certificates, show us your expertise,” said Viola Wong, director of human resources & administration at Hong Kong Airlines.