The new branding is accompanied by a new tagline and visual identity for the global employment platform.
Boston-headquartered global employment platform, Globalization Partners has announced a rebranding to the new brand name of G-P, along with a new tagline ("global made possible"), and visual identity (featured above).
The organisation makes it possible to hire international talent quickly and easily using an AI-driven, automated, global employment platform powered by its in-house worldwide HR experts. Inspiration for the new brand identity is derived from the concept of a borderless business and the ability to access diverse talent across time zones and locations – represented by latitudes and longitudes in the visuals.
Heidi Arkinstall, Chief Marketing Officer, G-P, commented: "It's critical that our brand acts as a signal of who we are and serves as a lighthouse to where we're going."
This new identity comes at a time when the company is planning a series of product launches in the coming months that add new capabilities to its SaaS-based technology platform to further enhance the customer experience.
As such, Bob Cahill, CEO, G-P, noted: "We want to reflect our next phase of growth as we continue to see the demand for our technology solution accelerate around the world. We know that there is boundless potential ahead and this new brand reflects our vision of the future."
Image / Provided by G-P