Talent & Tech Asia Summit 2024
FTLife Insurance Company Limited: A happier and healthier workforce is a key driver for sustainable business growth
  • sponsored

FTLife Insurance Company Limited: A happier and healthier workforce is a key driver for sustainable business growth


This article is brought to you by FTLife Insurance Company Limited

Having a "Championing Spirit" and can-do mindset have been key for the insurance company to embrace challenges and achieve success.

FTLife Insurance Company Limited ("FTLife") is one of Hong Kong's most well-established life insurance companies and a wholly-owned subsidiary of NWS Holdings Limited. Since joining New World Group, FTLife has been keeping its brand promise "Think beyond insurance." by reshaping the concept of insurance. The company constantly seeks to enhance customer experiences by harnessing the Group's vibrant business ecosystem, providing customers with best-in-class life-planning solutions, from wealth management and succession to health, wellbeing and quality of life enhancement.

Embracing the “Championing Spirit”, FTLife has been upgrading the protection, services and experiences continually for our customers, supporting them to meet challenges and set new records in life. FTLife hopes to infuse positivity into the community during the pandemic and encourage everyone including our people to attain their life goals.

“Be passionate on people and your job and respect individuality” affirms Juliet Cheung, Chief Human Resources Officer, FTLife Insurance Company Limited (pictured below)

ftlife 2022 juliet cheung

People-first culture has been the cornerstone of FTLife as it is believed that happy and engaged people are key to business success. With the provision of a pleasant and healthy workplace, employees can unleash their potential and increase productivity under an engaged working environment. And through various initiatives, such as free insurance protection, flexible work arrangement and employee assistance programme, FTLife has catered not only to employees’ physical health, but also their emotional, mental, and financial wellness.

Equally important is the role of diversity, inclusion, and respect. “We should always show care to our employees by listening to their voices and addressing their needs,” Juliet says. As such, employees’ voices are listened to via quarterly townhall meetings and employee engagement surveys. It also strives to cultivate a culture of appreciation by launching "Employee Wellbeing Month" to recognise employees’ efforts, and partnering with social enterprises to increase employability of disabilities. FTLife encourages every employee to keep going from strength to strength, strive for excellence and walking its talk by supporting them to attain their personal and team goals.

All these measures have achieved remarkable results. Compared to two years ago (2020/2019), the average number of sick leave days per employee dropped 53%; medical claims amount per employee decreased 10%; and the retention rate of high-performing employees increased 5%. Also, 29% of new joiners to the FTLife family in 2021 were recruited via its employee referral programme.

As FTLife looks forward to its new chapter, embracing change and transformation is imperative to the company’s success. Along with the impact of COVID-19 and the global trend of digitalisation, the business environment has been changing from time to time, and the role of HR has evolved from one of focusing on operation to a proactive and strategic planner. “To be responsive to market changes, we have to take initiatives to forecast market trend and provide strategic planning to company leaders related to talent acquisitions, employee retention, performance management, etc. Our strategy is to make a transformation from personal alignment to company values, which ultimately achieves organisational success.” Juliet adds.

Photos / FTLife Insurance Company Limited

Follow us on Telegram and on Instagram @humanresourcesonline for all the latest HR and manpower news from around the region! 

Follow us on Telegram and on Instagram @humanresourcesonline for all the latest HR and manpower news from around the region!

Free newsletter

Get the daily lowdown on Asia's top Human Resources stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's Human Resources development – for free.

subscribe now open in new window