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Far East Hospitality expands Village brand to Japan, two new hotels in Vietnam

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Far East Hospitality (FEH) is set to open its first Japanese property in Q2 2020, Village Hotel Ariake Tokyo, the brand announced in a press release.

It will also be the first hotel under the Village brand to expand beyond Singapore, owned under a 50-50 joint venture between FEH and Far East Organisation.

1.-Village-Hotel-Ariake_facade

Artist’s impression of Village Hotel Ariake Tokyo – Far East Hospitality’s first Village brand property outside Singapore.

Commenting on the decision to establish the Village brand in Japan, Arthur Kiong, Chief Executive Officer of Far East Hospitality, said: “Japan’s hotel industry is seeing a steady growth in demand, specifically from the mid-tier market in neighbouring countries.

“Ahead of the 2020 Tokyo Olympics, we see this regional expansion as an opportunity to raise brand exposure in this major international gateway city.”

Further, he said, Japan’s reputation as “one of the most family-friendly destinations in Asia”, which resonates well with the Village brand.

Located near the waterfront area of Ariake, the 306-key property targets the local business community and leisure markets. In the vicinity of the hotel is Tokyo’s historic landmark, Toyosu Market, the world’s largest wholesale seafood and food market.


Hotel Rêve and Suzu Hotel – two new FEH properties in Vietnam

Apart from the venture in Japan, in April this year, FEH signed a hotel management agreement with Five Elements Development, to manage two boutique hotels in Vietnam’s Ho Chi Minh.

These hotels are slated to open in the first half of 2020, and will target affluent, adventurous travellers from key target markets: China, Australia, and the US.

Hotel Rêve 

This 56-key property draws inspiration from Vietnam’s Le Cong Kieu street, the oldest art and antique street in the country that reflects the Indochine era.

2.-Hotel-Reve-Signature-Room

Artist’s impression of Hotel Rêve – the Indochine-inspired boutique hotel to be managed by Far East Hospitality under the Hotel Management Agreement with Five Elements Development in Vietnam.

Suzu Hotel

Located in Vietnam’s Japan Town, this 30-key hotel gets its name from the Japanese Suzu bell, which is traditionally believed to attract good fortune. It will house an onsen, omakase restaurant, as well as tatami rooms.

Priya-Sept-2019-FEH-provided-resized-lead

Artist’s impression of Suzu Hotel, the second boutique hotel to be managed by Far East Hospitality under the Hotel Management Agreement in Vietnam.


Updates on Far East Hospitality’s footprint in Singapore

Back home, following the launch of Village Hotel Sentosa and The Outpost Hotel Sentosa, a third hotel is to be launched on the island. The Barracks Hotel Sentosa, is slated to open at the end of this year.

Further, a new 324-room property, The Clan Hotel, is slated to open in Q2 2020, and will cater to affluent and tech-savvy business travellers in their late 20s and mid-40s who “are drawn to hotels with compelling stories.”

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Far East Hospitality’s latest Sentosa property – The Barracks Hotel Sentosa – opening at the end of 2019.


Photos / Artist’s impressions provided by Far East Hospitality

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