At an employee townhall on Friday, 9 February, DBS CEO Piyush Gupta surprised employees with the announcement of a one-of-a-kind 5oth anniversary gift - limited-edition jewellery commissioned by the bank to mark its jubilee year.
While sharing DBS’ fourth-quarter results, Gupta announced the DBS Sparks collection, modelled after the spark symbol in the DBS logo, to be gifted to its employees. For men, the collection has 18k gold-plated cufflinks, and for women a necklace with the spark pendant.
All DBS employees in its 18 markets will receive their gifts by the end of February.
Karen Ngui, head of DBS Group strategic marketing and communications said: "We believe that our people embody the DBS Spark – that spirit of imagination, that sense of possibility, and the courage to make things happen."
Established in 1968 as the Development Bank of Singapore, DBS began with a purpose to help finance the industrialisation of Singapore. For instance, in 1977, the bank launched the Pandan Valley condominium, Singapore’s largest condominium at the time.
DBS today continues its slew of firsts. In 2017, the bank launched POSB Smart Buddy – the world’s first in-school wearable tech savings and payments programme, and has the world’s largest banking API developer platform today.
Said Matthew Chow, senior associate at DBS Treasures, "I was watching Piyush on the live stream when he told us about the anniversary gifts. I have to say the timing was great, I’ve been wanting a pair of gold cufflinks for a while and this is such a thoughtful yet meaningful surprise."
The Sparks collection has been specially commissioned for DBS and is not available for sale. It is one of several anniversary initiatives to be rolled out this year. The bank has also proposed a special dividend of 50 cents a share to mark the 50th anniversary occasion.
Photos / Provided