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With its proprietary platform ‘Prime Care Portal’ and a people-first service model, the company supports HR teams in simplifying complex processes, enhancing employee engagement, and driving strategic outcomes across global workforces.
This article is brought to you by Pacific Prime.
With over 25 years of experience, a team of over 1,000 professionals, and a presence in 15 global cities, Pacific Prime supports more than 7,000 companies in navigating the complexities of insurance and employee benefits. The company’s approach combines technological innovation with deep industry expertise and human insight to help HR teams manage benefits more efficiently and effectively.
From being a one-stop corporate insurance solutions provider to developing tailored technology for multinational clients across industries and company sizes, Pacific Prime continues to raise the bar in digital benefits management, whilst supporting HR teams with smarter tools and delivering meaningful impact to employers and employees across Hong Kong and globally. Its efforts have been recognised with industry accolades, including AXCO’s Servicing Broker of the Year Award, UK Health & Protection’s Best International Individual Advice Firm, and at the recent HR Vendors of the Year Awards.
“Winning this award is an incredible honour for Pacific Prime,” says Victoria Yow, General Manager of Pacific Prime Hong Kong. “For our team, it represents years of dedication towards transforming how organisations manage, communicate, and optimise benefits.”
Transforming complexity into clarity
At the core of Pacific Prime’s offering is the ‘Prime Care Portal (PCP)’, a proprietary platform built entirely in-house to address the operational challenges faced by HR teams.
Designed to offer a simple, centralised experience, PCP consolidates policies, enrollments, census data, premiums, and reports management across insurers and regions into one secure, intuitive interface. Built for adaptability, the platform is tailored to each client’s structure and needs, supporting automated premium calculations, real-time mobility transfers, and custom reporting. Complemented by Pacific Prime's ‘Flexible Benefits Portal’, PCP enables HR leaders to manage complex, multi-regional plans with flexibility and precision, thus reducing reliance on spreadsheets, fragmented insurer portals, and manual processes.
Pacific Prime also works with organisations to develop wellness strategies that align with their culture and workforce needs. These initiatives span physical, mental, and financial wellbeing, and include benefits education, targeted communication campaigns, and comprehensive wellness frameworks. The goal is to help employees better understand and engage with available resources, while supporting organisations in fostering a healthier, more engaged workplace.
People-first service model
Pacific Prime’s service model is underpinned by a strong internal culture. Operating under a single global P&L, the company promotes collaboration and internal mobility. Many senior leaders and team members have been with Pacific Prime for over a decade across various job functions, which contribute to the in-depth understanding of their client needs.
In Hong Kong, the team’s expertise and responsiveness are key to delivering consistent service and faster resolution for clients. They also excel at analysing plans and claim utilisation data to drive meaningful changes and impact to their client’s benefits programme.
Training is a core part of Pacific Prime’s talent strategy. All team members receive hands-on education in policy structures, platform features, and global account servicing. This investment in people translates into high retention – 80% in Hong Kong in 2025 – and a service model where clients are supported by corporate insurance specialists who understand their unique setups.
Looking ahead, Pacific Prime will continue to invest in innovation. A new mobile app is set to launch next year, offering employees seamless access to benefits, policy details, wellness resources, and claims on the go – all within a multilingual, role-based platform.
“This upcoming launch reflects our focus on innovation and our dedication to helping clients and partners build a more connected, data-driven, and employee-centric benefits experience across global workforces,” emphasises Yow.
“Combined with deep industry expertise and regional experience, Pacific Prime will remain a trusted partner, helping HR teams navigate change confidently and maintain long-term leadership.”
Photos / Pacific Prime
Read more interviews on why organisations have won trophies for their HR practices – head over to our Behind the Win section!
Want to be part of the celebration next year? If you’re ready to showcase your achievements and join the ranks of our winners, we’d love to hear from you! Reach out to Gloria Yam to learn how you can enter the awards and stand a chance to win.
Are you a respected industry leader? We’re also inviting senior HR professionals to join our esteemed panel of judges. If you’re passionate about recognising excellence and shaping the future of the industry, contact Selina Kwok to explore judging opportunities.
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