share on
APRW+ is made up of five levels, each representing progress in the growth and development of client account servicing employees, starting from executive-level to transitioning into leadership roles.
Integrated communications agency APRW has launched of APRW+, a comprehensive training initiative designed to provide its full-time employees with continuous industry learning and professional development. The programme aims to upskill, upgrade and uplift employees both professionally and personally.
It also underscores the agency's dedication to providing valuable learning resources for its employees to thrive in an ever-evolving industry.
As part of the programme, employees will have access to a wide array of skills-enhancing courses both conducted in-house as well as by external trainers from accredited organisations and educational institutions for employees at various stages of their careers. It hopes to instill a proactive approach to learning and a mindset of continuous development in employees.
The programme will also expand employees’ industry knowledge, maintain their relevance in the dynamic professional landscape while enabling them to stay abreast of the latest technological advancements.
This initiative is said to mark APRW as the first independent communications agency to work with NTUC U SME to build an Operation and Technology Roadmap.
Cho Pei Lin, Managing Director, APRW states: “In the ever-evolving landscape of communication, we embrace the dynamic challenges posed by technology and the rising complexities of modern communication.
"To remain confident and resilient, we understand the imperative to upskill, staying ahead in anticipation of change. As an agency, we recognise that in today's paradigm, controlling the narrative requires adapting to societal changes such as adopting digital tools, which can be seen as an addition to help with efficiency."
APRW+ is made up of five levels, each representing a step forward in the growth and development of client account servicing employees, starting from executive-level to transitioning into leadership roles. It includes a mix of core and non-core electives ranging from foundational topics to management and managerial-related modules to growth, diversification and adaptability.
The programme also offers curated seminars and global engagements via webinars, conferences and training programmes for overseas exposure. This includes partnerships with agencies from IPREX, a global communication and public relations network.
Bijal Doshi, Senior Manager at APRW, added: "As the world becomes increasingly interconnected, opportunities for overseas exposure at work are highly valuable in helping professionals broaden their horizons and gain new perspectives."
Lastly, APRW+ also serves as a foundational ground for the agency’s future leaders beyond just upskilling and training. The Director Mentorship Programme at the final stage aims to ease selected employees into leadership roles and to be owners and part of the business as well, to be well-equipped and familiar with the different functions of running an agency — from HR and business to finance and budgeting.
With APRW+, the agency hopes to set a benchmark for empowering its employees to thrive in an ever-evolving landscape, ensuring that they are well-equipped to navigate the challenges and opportunities that lie ahead.
Lead image / APRW
share on
