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A Millennial-proof HR strategy by Travelzoo



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Human Resources spoke exclusively to Ellen Lee, head of human resources for Asia Pacific, at Travelzoo.

Vital stats: With more than 28 million members in North America, Europe and Asia Pacific, Travelzoo is a global media commerce company which aims to recommend the best global and local travel and entertainment deals.

The company won a silver award for Excellence in Global and Local HR Strategies at the HR Distinction Awards 2018, organised by Human Resources.

Q How do you attract the restless Millennials? 

We offer a rare travel perk. Every year, employees are free to choose any Travelzoo deal within US$1,500. Not only can employees enjoy and test the travel deals first-hand, they can also simultaneously enhance their insights on travel destinations and client offerings.

Q How does the HR team make the most out of Travelzoo’s cultural diversity?

We established a global mentorship programme. A mentee is paired with a more experienced colleague across Asia Pacific, Europe and North America every six months according to their interests. The more experienced senior will equip his mentee with information, from company value to sales techniques. A guidebook is also given to both sides. Last year, 30% of employees voluntarily signed up for the programme and both sides enjoyed the experience.

To maintain a strong team spirit and ensure seamless communication within global teams, other than regular regional meetings, we also organise an annual destination company event where presentations, business information, team building activities and a gala dinner are hosted over a day or two.

Q Tell me about your corporate learning culture.

We encourage a self-motivated learning culture. Over 6,000 courses can be accessed on the Linkedin digital library globally. In the future, Travelzoo aims to assign three-hour mandatory e-learning sessions during office hours.

In contrast to external training services, which are commonly adapted by companies, e-learning is more efficient and practical as it caters to individuals’ needs.

ALSO READ A complete guide to “taming” Millennials in the workplace

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