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15 tips on how to write successful job descriptions based on science


HR professionals have a hard enough time managing their staff to operate at peak performance. However, finding the right people to fill an open position from the start can help alleviate a lot of trouble later on down the line.

One of the key ways to attract the right talent is writing an effective job description. It needs to explain enough about the job that you get the right applicants, but also needs to make the position and your company sound alluring enough to be sure you get any applicants at all. On that note, EBI looked at 15 science-backed tips to answer the question how to write job descriptions - here they are.

On job titles

  • Keep titles 50-60 characters long Job titles with 50-60 characters out-performed other by 30% - 40%.
  • Be specific with your titles Including the term "cashier" outperformed a title with the less-specific "crew member" by over 60%.
  • Be specific to your industry Including the term "CNA" outperformed "Certified Nursing Assistant" by almost 40%.

EBI Overall Layout


Lead Photo / EBI

Infographics / EBI

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