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Why innovation never stops at CITIC Telecom CPC, for staff and customers
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Why innovation never stops at CITIC Telecom CPC, for staff and customers

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This article is brought to you by CITIC Telecom International CPC (CPC)

With incentives being created to support healthy behaviours, it is CPC’s top priority to encourage staff to shift from sedentary behaviours to an active lifestyle.

Telecom providers around the world are moving into a more digital mindset – for CITIC Telecom International CPC (CPC), this has always been the guiding mantra. With a motto of ‘Innovation Never Stops’, CPC maintains its status as a leading ICT provider, embracing AI, AR, big data, IoT, and other disruptive technologies.

All focus on technologies doesn’t mean that the ‘human’ element is forgotten. On the contrary, CPC believes that staff is the greatest asset. Catherine Lo, Executive Vice President, Human Resources & Administration, said: “We are committed to creating an ideal working environment that is happy, healthy, and caring.”

The focus on staff has intensified in the last three years, where as a result of the pandemic, heightened stress and anxiety was observed among the workforce. To tackle that, a series of staff wellness activities was rolled out.

Lo explained: “Given the impact caused by COVID-19, it is our top priority to encourage staff to shift from sedentary behaviours to an active lifestyle. The ‘14-Day At-Home ACTIVE Challenge’ was a virtual activity encouraging positive interaction among staff all over the world as they were asked to form a team of four and to achieve as many steps as possible to win the match.”

The 14-Day At-Home ACTIVE Challenge programme was planned and implemented under the considerations of language and literacy, family demands, culture, and health across CPC’s offices in all regions including APAC, Europe, and Russia.

This was to ensure the wellness programme could be accessible to all staff, thus promoting inclusion. As a bonus, the ‘Best Photo Award’ was added in which participants shared their best workout photos for the rest of the company to vote for. Further, even the senior management participated to role-model the right behaviours.

“A stronger sense of belonging and team morale was built during this difficult time as staff was asked to team up across regions/departments,” Lo affirmed.

citic telecom cpc team

The focus on wellbeing extends beyond physical into mental wellness. Living in a fast-paced city sure takes its toll. Lo shared: “One in seven people in Hong Kong are experiencing a common mental disorder. As such, we organised a series of activities in our ‘Mental Health Month’ to raise staff’s awareness.” These activities include a ‘Leather Card Holder Workshop’, ‘Archery Fun Day’, ‘Mental Health Corner’, and online platform sharing.

Evidently, CPC puts people first. The workforce is always encouraged to voice their opinions and speak their minds to boost transparency and tailor the company’s programmes to meet their needs. A culture of people development is fostered where staff receives all-round training to optimise their performance. To close the loop on giving back to the community, CPC team works closely with NGOs to organise various kinds of CSR activities, e.g. ‘Tree Planting Day’ and ‘Mosaic Bottle Workshop’.

Lo concluded with a forward-facing outlook: “In the future, we will look for more technological breakthroughs to align with our motto ‘Innovation Never Stops’.”


Photos / CITIC Telecom International CPC (CPC)

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