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Top 10 destinations for Asian solo ‘bleisure’ travellers



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Whether for business, leisure or ‘bleisure’ (a combination of business and leisure travel), independent solo travellers are all heading to cosmopolitan cities around the world, Agoda revealed.

According to Agoda’s booking data, Bangkok (Thailand) is the top destination for Asian solo travellers this year, followed by Kuala Lumpur (Malaysia), and Tokyo (Japan).

2018 top solo travel destinations for Asian travellers

#1 Bangkok, Thailand

#2 Kuala Lumpur, Malaysia

#3 Tokyo, Japan

#4 Singapore

#5 Hong Kong

#6 Ho Chi Minh City, Vietnam

#7 Manila, Philippines

#8 Bali, Indonesia

#9 Jakarta, Indonesia

#10 Chiang Mai, Thailand

These findings were in line with Agoda’s ‘Solo Travel Trends 2018’ survey, conducted by YouGov, which found relaxation and time to unwind is the number one motivator for solo leisure travel globally (61%).

Solo travellers surveyed also ranked getting away from routine (52%) and exploring new cultures (45%) as top motivators.

Unsurprisingly, the survey revealed, solo leisure travellers spend more time in front of their laptops and phones than any other traveller type – two hours a day (119 minutes), which compares to 15% more time than when travellers are with friends (100 minutes) and 26% more time than if they are with family (86 minutes).

Comparing the East and West, Asian solo travellers are the most digitally connected and are more than two times as likely to spend four or more hours a day in front of their screens than their Western peers (31% versus 12%).

Interestingly, Asian solo travellers are more likely to be younger – Millennials (41%) and Generation Zers (38%) – while in the West, solo travel is more prevalent among Baby Boomers (39%) and Generation Xers (24%).

Western solo travellers are more likely to indulge in solo travel for longer periods, more often taking trips for 4-7 nights (34%). In addition, Western solo travellers are twice as likely to go on trips of 14 nights or more (20% versus 10%). The Millennial and Generation Z Asian solo traveller tend to take shorter 1-3 night solo trips (46%).

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