TAFEP Hero 2023 Oct
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Publicis Communications to strengthen digital and innovation capabilities of Singaporeans

In line with the Publicis Communications' plans to create 'made-in-Singapore' white label innovations,  the creative agency plans to strengthen digital and innovation capabilities through hiring and training Singaporeans.

Publicis Communications Singapore, today, announced plans to create made-in-Singapore white label innovations catered for the global market. With the support of the Singapore Economic Development Board (EDB), Publicis Communications will transform its delivery model over the next three years to go further upstream in product and service innovation, in addition to helping clients to deliver creative and effective marketing campaigns globally.

Speaking to Human Resources about the role HR plays in promoting innovation in the organisation, Dan Spencer, chief talent officer of Publicis Communications Singapore said: "I believe that HR plays a strategic role in fostering a culture of innovation within an organisation. As we strive to lead change and transformation for our clients, we know that we can only do this when we have employees who are able to deliver creative, relevant and impactful business solutions."

Spencer shared that the creative agency will invest in growing its digital, marketing and creative talent pool, and has committed to making hires across various key positions including UX designers, augmented reality developers, data strategists and data analysts in Singapore.

"We will also dedicate more than 300 external training days to further strengthen core digital and innovation capabilities among our local employees. The team will also work closely with various stakeholders, including educational institutes, to build an ecosystem of collaboration for innovation through workshops and twice-yearly forums," he added.

Ending with a piece of advice for professionals leading the talent function in organisations, Spencer said: "I would encourage you to think about how to feed a culture where employees feel empowered to innovate."

Dan Spencer, chief talent officer of Publicis Communications Singapore - Dan Spencer, chief talent officer of Publicis Communications Singapore

The new initiative - led by Nurun Singapore, the design and technology consulting arm of Publicis Communications - was launched at the inaugural ‘Hello Tomorrow’ event held by Publicis Communications, where the region’s industry leaders and expert innovators gathered to discuss the potential of Asian creativity in unlocking strategic innovation. The creative agency's decision to establish this in Singapore signposts the country’s rising role as a key global hub for digital innovation.

“In today’s dynamic environment, brands need to move quickly to adapt to customers’ fast-changing preferences. Publicis Communications understands the power of creativity and leveraging design-thinking to stay relevant, deliver impactful business solutions and meaningful innovations for users,” said Lou Dela Pena, CEO of Publicis Communications Singapore.

“With the collaborative efforts and expertise of our agencies, and support from EDB, we look forward to driving real change for businesses and further establishing Singapore as an innovation hub through creative problem-solving and talent development.”

“Publicis Communications’ hub for product and service innovation is in line with Singapore's ambition to be a leading global hub for digital marketing. We are heartened by Publicis’ commitment to develop local talent in these new areas, and look forward to seeing innovative products and services being developed out of Singapore,” said Clarence Chua, Director of Professional Services at the EDB.

Photo / 123RF

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