APRW's new office space

The new workspace features several cosy rooms for meetings and calls, as well as sees the inclusion of a wellness and lactation room.

Public relations and communications agency APRW (formerly known as Asia PR Werkz) has unveiled a redesigned workspace at 86A Amoy Street, Singapore.

Present at the event was Guest-of-Honour Yeo Wan Ling, National Trades Union Congress (NTUC) Director for U SME and U Women and Family (U WAF), (pictured below, centre, in white) who presented the NTUC In Your Workplace (NIYW) certificates to APRW in achieving "Better Workplace, Better Work and Better Worker":

aprw ntuc certificates

Check out photos of the redesigned workspace by scrolling below:

The new workspace features several cosy rooms to encourage collaborative discussions.

aprw meeting room

The office also provides spaces for staff to focus or take calls in privacy.

aprw calling room

As part of NTUC In Your Workplace programme, APRW’s pantry is well-stocked with goodies gifted by NTUC, including a refrigerator.

aprw fridge ntuc

The agency has also made space for a wellness and lactation room for nursing mothers and for all employees to rest and re-energise.

aprw lactation room  

As part of its efforts to be better prepared for the future, APRW has taken a three pronged approach to its workplace transformation strategy: upscaling, upskilling, and uplifting employees. Its philosophy and some of the initiatives launched under each pillar are listed below:


This taps into the belief behind a quality workspace design, which inspired the office's facelift with the aim of maximising space and tapping into the unique features of the shophouse where APRW is located. The focus on the redesign has been on creating a warm and comfortable working environment for all ages, alongside the provision of communal and collaborative spaces. A wellness and lactation room has also been included.


Every staff at APRW is entitled to select and attend training courses (up to a maximum of 20 hours) every year. In addition, APRW has tapped into the Company Training Committee (CTC) initiatives, and is currently developing an Operation & Technology Roadmap (OTR), with NTUC U SME’s support, with the aim to better equip the CTC in charting the growth journey for team members.


APRW's flexitime scheme enables staff to start work anytime between 8am to 9.30am, and complete their workday flexibly while fulfilling the required consecutive nine hours daily. This complements the implementation of its flexible work arrangement where staff are given the authority and trust to work-from-home.

All photos / APRW

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