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US tech conglomerate Microsoft announced on 1 March that it is appointing Hou Yang as CEO for its Greater China operations.

Yang comes to the role well credentialled. He is former senior executive from Qualcomm – most recently as senior VP of its semiconductor business – prior to which he spent five years based in the US at research firm McKinsey as a leader in its tech practice.

He will lead Microsoft’s sales, marketing and operations organisation in China and will succeed Alain Crozier as chairman and CEO for Microsoft Greater China when he steps down from the role on 1 July.

“Hou Yang is a proven transformational leader, bringing strong technology industry ecosystem partner development capabilities, as well as local insight to enable customers," said Ahmed Mazhari, president for Microsoft Asia.

“He is an experienced business leader across operations, product optimisation and sales with a track record in partner and customer engagement. He brings a balanced combination of strategic thinking and execution discipline.

Also read: Q&A with Leo Chan, director for HR at Microsoft Hong Kong

“We are incredibly fortunate to have a strong leader, like him, at the helm in China to navigate our future and unlock the growth opportunities available to us,” Mazhari added.

Yang was raised in the Chinese province of Shenyang and was awarded a bachelor's degree in physics from Peking University and a PhD in electrical engineering from the University of Michigan.