human resources, indonesia

The revival plans are centralised in these areas due to their unique cultures and natural diversity that are not only attractive for tourists, but also empowering for local communities.

The Indonesian Ministry of Tourism and Creative Economy recently announced plans to help the country's pandemic-hit tourism industry back on its feet, starting with the five "super-priority tourist destinations (DSP)" in Indonesia.

These are namely Lake Toba in North Sumatera, Borobudur in Central Java, Mandalika in West Nusa Tenggara, Labuan Bajo in East Nusa Tenggara, and Likupang in North Sulawesi.

According to the Ministry, the revival plans are centralised in these areas due to their unique cultures and natural diversity that are not only attractive for tourist, but also empowering local communities to build a creative economy ecosystem.

"Since the pandemic hit, many people who relied on their livelihoods from the tourism and creative economy sector lost their jobs. Therefore, innovation is needed, especially in increasing the creativity and competence of human resources in the tourism sector. These are valuable potentials that we need to improve the local economy," said Sandiaga Uno, Indonesia's Minister of Tourism and Creative Economy.

The Ministry's primary strategy is to fully support tourism operators and providers in the five DSPs, based on innovation, adaptation, and collaboration. Through this initiative, the Ministry aims to educate individuals there to be innovative and more skilled in seizing more opportunities.

Minister Sandiaga explained: "Innovation means we are continuously looking for ways to develop the quality and competence of every tourism and hospitality personnel in super-priority tourist destinations. We encourage them to master how tourism trend is changing. Tourists are always looking for new attractions and the trend is now to find something that is more personalised, localised, and customised to cater to their interests. This is why having the right innovation strategy matters in keeping the competitive edge."

The Ministry plans to:

  • Give tourism operators and providers full support in CHSE (cleanliness, health, safety, environmental sustainability), as well as digitalisation strategies and big data utilisation in mapping out various potentials in tourism and creative industry sectors.
  • Push the 'collaboration' strategy to encourage partnerships and linkages between various tourism industry stakeholders in super-priority tourist destinations, both in the public and private sectors.

"With these strategies and initiatives in place, we're looking forward to accelerating economic recovery and tourism revival in the five super-priority destinations in Indonesia. By supporting our human resources, we are on our way to building the future of world-class tourism in Indonesia that is more sustainable and beneficial for the communities," Minister Sandiaga added.

Image / 123RF

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