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How successful are your job ads?

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As a HR professional, there undoubtedly have been times when you were less than impressed with the candidates that presented themselves to you as potential new hires. You’re bound to attract a few odd ones, but if you’re consistently forced to deal with less than perfect candidates, perhaps it’s time to take a step back and evaluate where things are going wrong.

One major area could be your job ad. According to research, candidates spend an average of 49.7 seconds reading a job ad before moving on. Having less than a minute to reel in the best talent means it’s worth spending a little extra time crafting that ad.

To help you out, the team at Headway Capital has compiled a list of the eight essential elements of a successful job ad, and combined them into the infographic below. Happy hiring!

Headway Capital infographic, hr
ALSO READ: What not to say in a job ad

Lead image / iStock | Infographic / Headway Capital

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