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- Flavour time travel is here: Lemon, strawberry and vanilla still rule, hot honey and matcha are rising fast, while blood orange and passionfruit are waiting in the wings.
- The pantry is going global: Dragon fruit is booming worldwide, botanicals like hibiscus and orange blossom are blooming, and "swicy" favourites such as hot honey and spicy mango are heating up bakery aisles.
- It’s hyper-local too: Beyond the global view, the charts drill down into country-specific tastes – from curry laksa in Malaysia and grass jelly in Singapore to scallion pancake in Taiwan and beef rendang in Australia.
Kerry, a company specialising in taste and nutrition, has unveiled its 2026 Global Taste Charts, offering a glimpse into the flavours set to define food and beverage innovation over the next year. Built on insights from more than 1,200 scientists, 100 flavourists, and extensive consumer research, this year’s edition features eight product categories – up from six last year:
- Refreshing beverages,
- Alcohol & alcohol-inspired beverages,
- Tea, coffee & cocoa,
- Savoury snacks,
- Sweet,
- Soups, sauces & dressings,
- Meat & meals, and
- Supplements.
Each taste chart features at least two lifecycle categories:
- What's now – Dominant flavours, i.e., top 20 largest flavours over the past five years.
- What's 'new – Trending flavours, i.e., top 20 fastest-growing flavours over the past year.
- What's next – Flavours of the future
From exotic to iconic
Globally, the charts point to a consumer appetite that craves both novelty and familiarity.
One standout is dragon fruit, which was traditionally rooted in Asia, but has become a global favourite. With new product launches projected to grow at a 17% CAGR through 2025, the flavour is reshaping refreshment categories across Europe and the Americas, while also finding new life in confectionery and alcoholic drinks.
Botanicals and florals are also blooming. Orange blossom and hibiscus are tipped as future beverage flavours in the US and APAC, offering complexity without excess sugar. In Europe, finger lime is popping up thanks to its tart profile and distinctive texture.
As a whole, the top three flavours by lifestyle category are as follows:
What's now:
- Lemon
- Strawberry
- Vanilla
What's new:
- Raspberry
- Hot honey
- Matcha tea
What's next:
- Blood orange
- Brown sugar
- Passionfruit
Asia Pacific: Where tradition gets a twist
According to the charts, the Asia Pacific region continues to push boundaries, reworking heritage ingredients into modern formats and unexpected pairings.
Yuzu kosho, which makes a debut in "new" sauce charts, delivers fermented heat with a citrus kick. At the same time Matcha, firmly a "now" flavour, is no longer confined to lattes – branching into sparkling drinks, frozen desserts, and bakery. Mango, meanwhile, shows no signs of slowing down, remaining a top-three flavour across beverages and sweet categories, often paired with lime, cream, or sticky rice for comfort-driven indulgence.
Emerging botanicals such as pandan and osmanthus are also gaining traction in refreshing beverages, adding floral notes and a sense of escapism to premium drink concepts. The takeaway? APAC consumers are open to experimentation – especially when nostalgia is served with a modern edge.
Flavours beyond borders
Cross-cultural flavour exchange is accelerating. Gochujang launches in the US have surged 120% in the past year, while South Korean bulgogi has jumped into the top five fastest-growing flavours in meat and meals. Elsewhere, Sichuan peppercorns, Mexican birria, and Chile chiltepÃn are moving into mainstream snacks and condiments.
Even the much-loved "swicy" (sweet-and-spicy) trend is evolving, with hot honey and spicy mango driving double-digit growth in bakery and confectionery.
Finally, on the cheese front, consumers are trading everyday cheddar for heritage-rich cheeses such as Manchego and Pecorino, bringing both familiarity and excitement to savoury snacks.
Regional fun facts
Australia
Refreshing beverage:
What's now:
- Orange
- Red apple
- Pineapple
- Mango
- Passionfruit
What's new:
- Rose
- Blackberry
- Mandarin
- Pomegranate
- Yuzu
Tea, coffee & cocoa:
What's now:
- Ginger
- Vanilla
- Lemon
- Caramel
- Peach
What's new:
- Cheesecake
- Mandarin
- Yuzu
- Cherry
- White chocolate
Savoury snacks:
What's now:
- Sea salt
- Roasted chicken
- Barbecue
- Cheddar cheese
- Salt & vinegar
What's new:
- Mango habanero chilli
- Sriracha chilli
- Honey butter
- Beef rendang
- Japanese teriyaki
China
Refreshing beverage:
What's now:
- Orange
- Lemon
- Peach
- Red apple
- Grape
What's new:
- Job's tears
- Chrysanthemum
- Loquat
- Orange peel
- Jasmine
What's next:
- Apricot
- Tomato
- Sugarcane
- Turmeric
- Ginseng
Tea, coffee & cocoa:
What's now:
- Ginger
- Vanilla
- Lemon
- Caramel
- Peach
What's new:
- Cheesecake
- Mandarin
- Yuzu
- Cherry
- White chocolate
Savoury snacks:
What's now:
- Sea salt
- Roasted chicken
- Barbecue
- Cheddar cheese
- Salt & vinegar
What's new:
- Mango habanero chilli
- Sriracha chilli
- Honey butter
- Beef rendang
- Japanese teriyaki
Hong Kong
Refreshing beverage:
What's now:
- Red apple
- Orange
- Peach
- Lemon
- Mango
What's new:
- Matcha
- Honey
- Salted plum
- Yuzu
- Elderflower
Tea, coffee & cocoa:
What's now:
- Lemon
- Honey
- Jasmine
- Milk chocolate
- Peach
What's new:
- Tropical fruits
- Pistachio
- Mint chocolate
- Chocolate chip cookie
- Crème Brûlée
Savoury snacks:
What's now:
- Cheese
- Shrimp
- Sea salt
- Truffle mushroom
- Barbecue
What's new:
- Salted egg yolk
- Nacho cheese
- Spring onion
- Seaweed
- Truffle mushroom
India
Refreshing beverage:
What's now:
- Mango
- Orange
- Lemon
- Cola
- Pineapple
What's new:
- Peach
- Blueberry
- Red grape
- Green mango
- Carrot
Tea, coffee & cocoa:
What's now:
- Ginger
- Lemon
- Cardamom
- Masala
- Basil
What's new:
- Lemongrass
- Lavender
- Strawberry
- Cranberry
- Cloves
Savoury snacks:
What's now:
- Masala
- Salt
- Chilli
- Cheese
- Piri piri
What's new:
- Himalayan salt
- Sweet & spicy
- Lemon-lime
- Truffle mushroom
- Smoked
Malaysia
Refreshing beverage:
What's now:
- Orange
- Apple
- Mango
- Lemon
- Lychee
What's new:
- Pear
- Muscat grape
- Sour plum
- Kumquat
- Elderflower
Tea, coffee & cocoa:
What's now:
- Ginger
- Lemon
- Jasmine
- Hazelnut
- Honey
What's new:
- Da hong pao
- Pistachio
- White peach
- Oolong tea
- Black sesame
Savoury snacks:
What's now:
- Cheese
- Barbeque
- Chilli
- Seaweed
- Chicken
What's new:
- Onion cheese
- Curry laksa
- Grilled
- Melted cheese
- Buttermilk chicken
Philippines
Refreshing beverage:
What's now:
- Orange
- Red apple
- Mango
- Strawberry
- Pineapple
What's new:
- Mixed berries
- Carrot
- Pomegranate
- Green grape
- Coconut
Tea, coffee & cocoa:
What's now:
- Hazelnut
- Caramel
- Lemon
- Vanilla
- Milk chocolate
What's new:
- Tres leches
- Pistachio
- Speculoos
- Pandan
- Black sesame
Savoury snacks:
What's now:
- Cheese
- Barbecue
- Garlic
- Chilli
- Onion
What's new:
- Ranch
- Korean kimchi
- Black pepper
- Salted caramel
- Italian seasoning
Singapore
Refreshing beverage:
What's now:
- Apple
- Orange
- Lemon
- Pineapple
- Mango
What's new:
- White peach
- Sour plum
- Kumquat
- Elderflower
- Grass jelly
Tea, coffee & cocoa:
What's now:
- Ginger
- Lemon
- Chrysanthemum
- Jasmine
- Chamomile
What's new:
- Osmanthus
- Da hong pao
- Matcha
- Yuan Yang
- Pistachio
Savoury snacks:
What's now:
- Cheese
- Chilli
- Barbecue
- Seaweed
- Garlic
What's new:
- Parmesan cheese
- Fried egg
- Korean fried chicken
- Grilled
- Korean rose
Taiwan
Refreshing beverage:
What's now:
- Lemon
- Red apple
- Red grape
- Orange
- Peach
What's new:
- Mixed berries
- Blueberry
- White peach
- Muscat
- Jasmine
Tea, coffee & cocoa:
What's now:
- Lemon
- Honey
- Caramel
- Red apple
- Brown sugar
What's new:
- Blueberry
- Apricot
- Date
- Peppermint
- Lavender
Savoury snacks:
What's now:
- Chilli
- Cheese
- Garlic
- Roasted chicken
- Shrimp
What's new:
- Scallion pancake
- Pepper bun
- Oyster omelette
- Bacon
- Barbecue
Thailand
Refreshing beverage:
What's now:
- Orange
- Lemon
- Cola
- Red grape
- Strawberry
What's new:
- Chinese pear
- Pink lemonade
- Calamansi
- Muscat grape
- Pineapple
Tea, coffee & cocoa:
What's now:
- Lemon
- Strawberry
- Dark chocolate
- Jasmine
- Honey
What's new:
- Uji matcha
- Osmanthus
- Yuzu
- Muscat grape
- Taro
Savoury snacks:
What's now:
- Barbecue
- Cheddar cheese
- Chilli
- Seaweed
- Sour cream & onion
What's new:
- Seafood sauce
- Lobster
- Thai spicy lime
- Roasted chilli
- Butter caramel
Vietnam
Refreshing beverage:
What's now:
- Cola
- Lemon
- Lime
- Lychee
- Mango
What's new:
- Mixed berries
- Blackcurrant
- Celery
- Cherry
- Coconut
Tea, coffee & cocoa:
What's now:
- Artichoke
- Ginger
- Honey
- Jasmine
- Lemon
What's new:
- Almond
- Blueberry
- Caramel
- Lime
- Pomegranate
Savoury snacks:
What's now:
- Chilli
- Seaweed
- Salt
- Barbecue
- Shrimp
What's new:
- Lime
- Milk
- Soy sauce
- Smoked
- Truffle
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