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Creating better lifescapes
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Creating better lifescapes


This article is brought you by Sino Group

Integrating sustainability into business and operations.

Founded in 1971, Sino Group is one of the leading property developers in Hong Kong. Over the past five decades, it has been Creating Better Lifescapes and building better communities. From architectural planning to green property management, from exploring green innovations to serving the community, Sino Group takes a holistic approach and seeks to make businesses a driver of sustainability.

Encapsulated in its ethos of 'Creating Better Lifescapes' are the ideas to build a better community together. Sino Group brings this vision to life through work in the three interconnected areas of green living, innovative design, and community spirit, and has in place a wide range of green initiatives, which have also been incorporated into its employee engagement strategies, putting the group at the forefront of promoting employee wellbeing.

“We have formulated a comprehensive employee wellness programme to promote health and wellbeing among employees,” said Elaine Liu, Group Associate Director and Chief HumanResources Officer of Sino Group.

This programme covers physical and mental health, family and relationships, and work happiness. From interest webinars to excursions, and the use of a company holiday house, Sino Group seeks to promote wellness at the workplace.

Employee perks are just one piece of the puzzle. An effective communication strategy is as important for HR as the programmes themselves. Sino Group has launched its proprietary staff mobile app inSino, keeping employees updated of the latest corporate announcements and happenings, communications from management and exclusive staff discounts. Staff can also manage leave applications at their fingertips.

The inSino Badges Redemption Programme was launched in January 2021 to promote continuous learning. It enables employees to redeem rewards through accumulating learning points or participating in wellness activities and various volunteering initiatives.


Fostering an innovation culture is crucial to the long-term development of Sino Group. In June 2019, it launched Sinovation, a corporate innovation programme through which staff are encouraged to develop solutions to enhance efficiency and customer experience. The second edition of Sinovation has commenced, and seven teams of Sinovators have been shortlisted to the final stage, when funds will be granted to further develop their concepts into practical prototypes.

"At Sino, employee well-being and positive work environment are of paramount importance. We seek to provide a happy environment for our staff, and extend the wellness efforts to the community to 'Create Better Lifescapes' together," concludes Liu.

ALSO READ: Case Study: How Sino Group is bringing clarity and certainty to a post-pandemic future

Photos / Sino Group

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