Central Retail Corporation claims EX Champion title at Employee Experience Awards 2025, Thailand

The second edition of the awards saw big wins by TMBThanachart (ttb), Generali Thailand, Big C Supercenter, and more, across 46 carefully curated categories.

Central Retail Corporation swept an impressive 11 gold, two silver, and six bronze trophies. The grand announcement took place at a spectacular gala held at The Athenee Hotel, a Luxury Collection Hotel, Bangkok, on Friday, 30 May 2025, celebrating the best in HR excellence.

This year’s awards showcased 46 competitive categories, highlighting the most innovative and effective employee experience initiatives. Built upon four foundational pillars: Leadership, Learning, Engagement, and Talent Acquisition, the Employee Experience Awards Thailand recognises organisations that go above and beyond in fostering exceptional workplace environments.

A total of 12 new categories were spotlighted at this edition of the awards:

🏆 Most Innovative Leadership Development Programme 
🏆Best Learning Culture Journey 
🏆Best Learning Technology Implementation 
🏆Best Employee Advocacy Programme 
🏆Best Employee Engagement Initiative 
🏆Best Employee Feedback and Listening Strategy 
🏆Best Parental and Caregiver Support Programme 
🏆Best Use of Technology to Enhance Employee Engagement 
🏆Best Workforce Innovation  
🏆Best Recruitment Marketing Campaign 
🏆Best Talent Assessment and Selection Process 
🏆Best Talent Sourcing and Attraction Strategy 

From talent acquisition and employee engagement to leadership development and retention strategies, the awards continue to set the stage for groundbreaking HR excellence. As organisations push the boundaries of employee experience, this year’s winners have set new benchmarks for the industry.

Congratulations to the companies who have emerged top in the following categories (listed in no particular order):

Best Employee Wellness Strategy

• Gold: Generali Thailand
• Silver: Amway (Thailand)
• Bronze: Central Retail Corporation

Best Recruitment Referral System

• Gold: United Overseas Bank (Thailand)
• Silver: Teleperformance (Thailand)
• Bronze: FazWaz

Best Learning Technology Implementation

• Gold: TMBThanachart (ttb)
• Silver: Coca-Cola ThaiNamthip
• Bronze: Frasers Property Management Services Thailand (One Bangkok)

View the full list of winners here.

This year, a distinguished panel of senior HR leaders from brands such as Bata Thailand, Lenovo, and Intercontinental Phuket Resort meticulously evaluated the awards.

We extend our deepest gratitude to our esteemed judges and all attendees whose participation made this event a tremendous success. Congratulations once again to all the outstanding winners and finalists who have set new benchmarks for employee experience.

We look forward to your continued support for the Employee Experience Awards 2026!