CapitaLand partners with EDB in S$10-million upskilling initiative for staff

One of Singapore’s real estate giants, CapitaLand has recently launched a new programme to upskill its staff. Named CapitaLand ELEVATE, the programme aims to develop technology-enablers for the company to seize opportunities to build real estate of the future. This S$10-million partnership with the Singapore Economic Development Board (EDB) is part of CapitaLand’s two-pronged approach to enhance strategic capabilities by building depth internally through training and test-bedding, while building breadth externally through partnerships and corporate venture networks.

According to the release, the programme will focus on developing CapitaLand’s employees in areas such as data analytics, digital marketing and digital product management.  It will also explore new technologies that will enable CapitaLand to create people-centric products, services and experiences.

Launched yesterday (7 December) by guest of honour S Iswaran, minister for trade and industry (industry), and Lim Ming Yan, president and group CEO, CapitaLand Limited at Funan Showsuite, the ceremony was joined by Sim Ann, senior minister of state for trade and industry; Ng Kok Siong, chief corporate development officer, CapitaLand Limited; and Ralph Foong, executive director, strategic growth partners, EDB.

Yan said: “CapitaLand strongly believes in the importance of enabling our employees with training and tools to be future-ready. Leveraging the S$10-million partnership with EDB, CapitaLand ELEVATE will shore up our innovation capabilities through the upskilling of staff and test-bedding of the latest technologies to expand our product and service offerings.”

“This ensures that we stay ahead of the demands of tomorrow’s consumers, and are in a strong position to contribute to the transformation of the real estate industry for Singapore’s future,” he said.

Meanwhile, Beh Swan Gin, chairman of the Singapore EDB, said: "We are delighted that CapitaLand is embarking on its new digital innovation programme, CapitaLand ELEVATE.  This is aligned with EDB’s effort to support Singapore-based businesses to strengthen their digital competencies and leverage the growth opportunities brought about by digitalisation.”

“Through this programme, CapitaLand will also look to cocreate a spectrum of new products and services with external partners,” he added.

In his speech at the event, minister Iswaran commented: “I am therefore glad that CapitaLand plans to help its existing staff enhance their skills and adapt as Page 2 of 3 its business transforms.”

“Approximately 120 existing staff will be trained in areas such as digital marketing and data analytics. They will then be redeployed into new projects for execution and scale-up after the pilot phase,” he concluded.

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