Leading insurer AIA Bhd has launched the Elite Premier Leaders programme entailing 36 months of structured training, coaching and mentoring to fast-track and nurture future leaders in its agency force.

Targeted at AIA's life planners (agents), it is set to enable them to take on future leadership roles and establish sustainable businesses. The programme also includes a financial scheme that encourages them to recruit, build and mentor their own team of 'Elites'.

Ben Ng, Chief Executive Officer of AIA Bhd noted the programme is part of the company's efforts to build "highly professional and productive leaders of the next generation".

He added:"Through this programme, we want to further elevate the quality of our agency force who fully embodies our purpose and is well equipped to help all our customers live 'healthier, longer, better lives."

The announcement comes off the back of the AIA Elite Academy, a first-of-its-kind programme that is offered exclusively to AIA agents who have successfully made the cut. It features a syllabus comprising best-in-class training, digital tools and technology, and the necessary skill sets and knowledge to excel in their career.

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