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The regional headquarters will oversee Pandora’s Asia Cluster, which will cover an array of owned-and-operated stores as well as distributor markets across the region.
Pandora recently opened its new regional headquarters in Singapore as part of efforts to drive regional expansion across Asia. Overseeing the Asia Cluster, the Singapore headquarters will cover a mix of owned-and-operated stores as well as distributor markets across the region.
The new headquarters, launched on 11 November 2025 and located in Marina Bay, reflects the company's long-term commitment to Asia as a strategic growth region, with momentum building in both established and emerging markets.
At the new office, Pandora aims to build a team of around 50 people across branding and marketing, market development, and operations, with recruitment expected to begin in the coming months.
Commenting on the launch, Dino Tan, Senior Vice President and Head of Europe, EDB, said: "We welcome Pandora’s decision to establish its Asia headquarters here, leveraging Singapore’s position as a business hub for consumer companies looking to expand their reach across the region.
He added that the company's expanded presence will "add to the vibrancy of global lifestyle and consumer brands in Singapore and create exciting job opportunities for Singaporeans."
Massimo Basei, Chief Commercial Officer, Pandora, added: "Asia presents a tremendous opportunity for Pandora. With dynamic markets like India, Japan, Indonesia and South Korea poised for expansion, Singapore’s strategic location and vibrant business environment make it the ideal base for our expansion in the region."
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Lead image / EDB Singapore
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