After opening Oracle's first digital hub for Southeast Asia in Kuala Lumpur in September 2017, the software provider has opened another one in Singapore to cater to small and medium businesses (SMBs).

Aimed at enabling SMBs to reap the benefits of cloud technologies by helping mid-size firms , the hub reflects Oracle’s efforts towards better serving the local SMB market.

Located in Mapletree Business City, the hub houses Oracle’s digital sales team, and will provide timely, personalised support to customers, using the latest collaboration tools for the buying experience.

François Lançon, senior vice president, Oracle Japan and Asia Pacific, said: "With the launch of the Digital Hub in Singapore, we hope to empower SMBs to transform their businesses and be on a fully connected cloud – one that can help them streamline business processes, gain access to an easy-to-use platform for innovation, and digitise their customer experience."

SMBs who want to buy entirely online can utilise the click-to-buy Oracle accelerated buying experience. In addition to the simplified buying experience, Oracle’s digital hubs will provide a complete suite of cloud applications, platform, and infrastructure services as both standalone services and as bundles.

Thirumal Raj, group IT director at Elite International Logistics Singapore, "In the logistics industry, agility, on time tracking and delivery are essential to our success.

"The Oracle Digital Prime team introduced us to Oracle ERP Cloud, which has proven to be a perfect solution; besides reducing complexity, it has enabled us to propel our business forward while operating at a lower cost."

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Chris Morris, vice president, IDC Asia Pacific (excl Japan), added: "We found that cloud service use increases with company size; smaller SMBs are planning to increase use from 2.9 to 3.9 cloud applications between 2017 and 2018, and medium size companies are planning an increase from 4.4 to 6.7 applications."

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